Kaleida

Kaleida — pop artist from GB.

Kaleida, the transatlantic duo, blend dark mysticism with glimmers of hope in their music. Despite the geographical distance between them, Christina Wood and…

Influence: 59.49% Fanbase: 39.08% Trending: 69.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 19.21% • Very Strong

As of 2025-09-09

146,594

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:13:13 UTC

Genres

popmetropopolisvapor popindie poppopelectronicelectronicelectropopdowntempoother electronic music

Biography

Kaleida, the transatlantic duo, blend dark mysticism with glimmers of hope in their music. Despite the geographical distance between them, Christina Wood and Cicely Goulder formed a musical partnership in 2013, leading to their acclaimed debut album Tear The Roots in 2017. Their unique sound, combining Wood's ethereal vocals with Goulder's electronica, gained international recognition with their viral single "Think" and placements in film soundtracks like John Wick and Atomic Blonde. Their second album, Odyssey, released in 2020, was praised as a masterful work of electronic artistry.

Top Brand Affinities

Report Date: 2025-09-09

Kaleida commands interest from 25-34 & 18-24 audiences in UNITED STATES, RUSSIA, NIGERIA. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (5,080 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Pro Tools, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kaleida score 0.50% — Low bucket.

Brand: MOOGBrand: Pro ToolsBrand: Mixcloud

Followers:146,594

Engagements:727

Rate:0.5%

Posts:284

Avg Likes:707

Avg Comments:40

Avg Views:7,119

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 146,594 · Engagements 727 · Rate 0.5% Posts 284 · Views 7,119 · Avg Likes 707 · Avg Comments 40 · Avg Views 7,119	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 38% 35-44: 13% 45-64: 4%	Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (18%) RUSSIA (10%) NIGERIA (8%) BRAZIL (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (18%), RUSSIA (10%), NIGERIA (8%)
Platform Engagement	Instagram: 380 avg likes/post · Tiktok: 2,039 avg views/post · Youtube: 5,080 avg views/post	Best reach: Youtube 5,080 avg views; best engagement: Instagram 380 avg likes

Top Brand Affinities

MOOG

Score: 19.21

Pro Tools

Score: 14.99

Mixcloud

Score: 12.00

Ableton

Score: 11.69

Sennheiser

Score: 8.68

Tate Modern

Score: 8.51

Amazon Music

Score: 8.11

God of War

Score: 7.79

The Witcher

Score: 7.33

The Last of Us

Score: 6.95

Capcom

Score: 6.59

Warner Bros

Score: 6.34

Brand	Category	Score
MOOG		19.21
Pro Tools		14.99
Mixcloud		12.00
Ableton		11.69
Sennheiser		8.68
Tate Modern		8.51
Amazon Music		8.11
God of War		7.79
The Witcher		7.33
The Last of Us		6.95
Capcom		6.59
Warner Bros		6.34
Pioneer		6.28
Resident Evil		5.33
Rockstar Games		5.05
Kodak		4.94
Mortal Kombat		4.93
Matrix		4.57
Fallout		4.41
Bethesda Softworks		3.99
SoundCloud		3.69
Oculus		3.60
Spotify Music		3.54
HBO		3.47
Final Fantasy		3.44
Fujifilm		3.35
Columbia Pictures		3.32
Star Wars		3.31
Summit Entertainment		3.22
ASUS		3.16
Olympus		3.13
BBC		3.06
Leica		2.95
Sony		2.83
AMC		2.77
Dr. Martens		2.76
Martini		2.71
NBC		2.68
Transformers		2.64
PlayStation		2.64
MTV		2.63
Great Wall		2.60
Adobe		2.58
Ubisoft		2.55
Marvel Entertainment		2.50
Polaroid		2.48
Beats Electronics		2.47
DC Entertainment		2.44
Hot Wheels		2.43
Tomorrowland		2.38