Kalash Criminel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,722,444
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:44:35 UTC
Genres
Biography
In November 2020, Kalash Criminel released "Sélection naturelle", another gold-certified album featuring collaborations with notable artists. After a two-year hiatus, he made a solo comeback in May 2023 with the energetic single "This is Oim", showcasing his signature powerful delivery over trap beats.
Kalash Criminel reaches 18-24 & 25-34 audiences concentrated in FRANCE, CONGO - KINSHASA, BURKINA FASO. The demographic tilt is heavily male (81%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 357,914 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Palm Angels, Galeries Lafayette, Lacoste suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,722,444 · Engagements 37,245 · Rate 1.4% Posts 98 · Views 358,956 · Avg Likes 36,871 · Avg Comments 800 · Avg Views 358,956 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 30% 13-17: 7% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (30%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
FRANCE (62%) CONGO - KINSHASA (26%) BURKINA FASO (5%) BELGIUM (5%) CONGO - BRAZZAVILLE (5%) |
Top regions: FRANCE (62%), CONGO - KINSHASA (26%), BURKINA FASO (5%) |
| Platform Engagement | Instagram: 29,174 avg likes/post · Tiktok: 1,042 avg views/post · Youtube: 357,914 avg views/post | Best reach: Youtube 357,914 avg views; best engagement: Instagram 29,174 avg likes |
Top Brand Affinities
Palm Angels
Galeries Lafayette
Lacoste
Stone Island
Ellesse
Dsquared
Zalando
Accor Hotels
JACQUEMUS
Champion
KARL LAGERFELD
Alexander McQueen
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 31.41 | |
| Galeries Lafayette | 21.55 | |
| Lacoste | 11.99 | |
| Stone Island | 11.90 | |
| Ellesse | 11.49 | |
| Dsquared | 11.43 | |
| Zalando | 11.35 | |
| Accor Hotels | 10.09 | |
| JACQUEMUS | 9.52 | |
| Champion | 7.90 | |
| KARL LAGERFELD | 7.67 | |
| Alexander McQueen | 7.62 | |
| Emporio Armani | 6.99 | |
| boohoo | 6.97 | |
| BALMAIN | 6.72 | |
| Carrefour | 6.66 | |
| MISSGUIDED | 6.58 | |
| Hugo Boss | 6.30 | |
| Christian Louboutin | 5.45 | |
| Pull&Bear | 5.25 | |
| Versace | 4.74 | |
| New Balance | 4.65 | |
| Carhartt | 4.36 | |
| Moncler | 4.18 | |
| Monster Beverage | 4.17 | |
| Polo Ralph Lauren | 4.03 | |
| KENZO | 4.01 | |
| Balenciaga | 3.98 | |
| Timberland | 3.96 | |
| Armani | 3.96 | |
| Hennessy | 3.84 | |
| Cartier | 3.80 | |
| Montblanc | 3.74 | |
| Ferragamo | 3.73 | |
| Garnier | 3.26 | |
| Jack Daniels | 3.22 | |
| The North Face | 3.17 | |
| Gucci | 3.09 | |
| Louis Vuitton | 3.04 | |
| Supreme | 3.03 | |
| Warner Bros | 2.92 | |
| Primark | 2.86 | |
| Fila | 2.76 | |
| Beats Electronics | 2.70 | |
| Rolls-Royce | 2.69 | |
| Nike | 2.60 | |
| Rolex | 2.58 | |
| ASOS | 2.55 | |
| Bugatti | 2.46 | |
| Rover | 2.45 |
Official Profiles
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LoginArtist: Kalash Criminel
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
