Kalash Criminel Brand Affinity ranks highest Palm Angels at 31.41% . Very Strong. Score DMDB 61.12% | Fanbase 55.05%

Kalash Criminel — pop artist from FR.

Kalash Criminel, born in Congo, gained his nickname "P'tit Kalash" due to his interest in weapons. Growing up as an albino in Sevran, he navigated challenges…

Kalash Criminel

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bc9-1b84-3c3c-b488-a0369fe50396

Find Artist

Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiship hoptrap

Influential: 61.12% Fanbase: 55.05% Trending: 64.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 31.41% • Very Strong

As of 2025-09-09

2,722,444

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.12% | Fanbase 55.05% | Trending 64.15% | CAREER STAGE: MAINSTREAM

Biography

Kalash Criminel, born in Congo, gained his nickname "P'tit Kalash" due to his interest in weapons. Growing up as an albino in Sevran, he navigated challenges in a tough neighborhood. His debut album "La fosse aux lions" went gold, reflecting his life experiences and roots in the city where he honed his skills.

In November 2020, Kalash Criminel released "Sélection naturelle", another gold-certified album featuring collaborations with notable artists. After a two-year hiatus, he made a solo comeback in May 2023 with the energetic single "This is Oim", showcasing his signature powerful delivery over trap beats.

Report Date: 2025-09-09

Kalash Criminel reaches 18-24 & 25-34 audiences concentrated in FRANCE, CONGO - KINSHASA, BURKINA FASO. The demographic tilt is heavily male (81%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 357,914 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Palm Angels, Galeries Lafayette, Lacoste suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kalash Criminel score 1.37% — Moderate bucket.

Brand: Palm AngelsBrand: Galeries LafayetteBrand: Lacoste

Followers:2,722,444

Engagements:37,245

Rate:1.4%

Posts:98

Avg Likes:36,871

Avg Comments:800

Avg Views:358,956

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,722,444 · Engagements 37,245 · Rate 1.4% Posts 98 · Views 358,956 · Avg Likes 36,871 · Avg Comments 800 · Avg Views 358,956	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 7% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	FRANCE (62%) CONGO - KINSHASA (26%) BURKINA FASO (5%) BELGIUM (5%) CONGO - BRAZZAVILLE (5%)	Top regions: FRANCE (62%), CONGO - KINSHASA (26%), BURKINA FASO (5%)
Platform Engagement	Instagram: 29,174 avg likes/post · Tiktok: 1,042 avg views/post · Youtube: 357,914 avg views/post	Best reach: Youtube 357,914 avg views; best engagement: Instagram 29,174 avg likes

Top Brand Affinities

Palm Angels

Score: 31.41

Galeries Lafayette

Score: 21.55

Lacoste

Score: 11.99

Stone Island

Score: 11.90

Ellesse

Score: 11.49

Dsquared

Score: 11.43

Zalando

Score: 11.35

Accor Hotels

Score: 10.09

JACQUEMUS

Score: 9.52

Champion

Score: 7.90

KARL LAGERFELD

Score: 7.67

Alexander McQueen

Score: 7.62

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Top Brand Affinities

Brand	Category	Score
Palm Angels		31.41
Galeries Lafayette		21.55
Lacoste		11.99
Stone Island		11.90
Ellesse		11.49
Dsquared		11.43
Zalando		11.35
Accor Hotels		10.09
JACQUEMUS		9.52
Champion		7.90
KARL LAGERFELD		7.67
Alexander McQueen		7.62
Emporio Armani		6.99
boohoo		6.97
BALMAIN		6.72
Carrefour		6.66
MISSGUIDED		6.58
Hugo Boss		6.30
Christian Louboutin		5.45
Pull&Bear		5.25
Versace		4.74
New Balance		4.65
Carhartt		4.36
Moncler		4.18
Monster Beverage		4.17
Polo Ralph Lauren		4.03
KENZO		4.01
Balenciaga		3.98
Timberland		3.96
Armani		3.96
Hennessy		3.84
Cartier		3.80
Montblanc		3.74
Ferragamo		3.73
Garnier		3.26
Jack Daniels		3.22
The North Face		3.17
Gucci		3.09
Louis Vuitton		3.04
Supreme		3.03
Warner Bros		2.92
Primark		2.86
Fila		2.76
Beats Electronics		2.70
Rolls-Royce		2.69
Nike		2.60
Rolex		2.58
ASOS		2.55
Bugatti		2.46
Rover		2.45