Kalash

Kalash — pop artist from FR.

Kévin Valleray, known as Kalash, is a French hip-hop artist of Martinique descent whose music combines rap and Caribbean influences. His debut album "Kaos" in…

Influence: 62.49% Fanbase: 51.80% Trending: 67.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 19.57% • Very Strong

As of 2025-09-08

3,900,130

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:38 UTC

Genres

popfrancotonpop urbainezouk riddimhip-hop & raphip-hop/rapfrench hip hoprap francaisrap antillaistrap antillaiscloud rap francaiship hoptrap

Biography

Kévin Valleray, known as Kalash, is a French hip-hop artist of Martinique descent whose music combines rap and Caribbean influences. His debut album "Kaos" in 2016 featured hits like "Bando" and "Rouge et Blue," and he has collaborated with artists such as Booba, Mavado, and Vybz Kartel. Following successful releases like "Mwaka Moon" in 2017 and "Diamond Rock" in 2019, Kalash's 2022 album "Tombolo" reached Number 2 in France with popular tracks like "I Love You" featuring Damso, along with guest appearances from Gazo, Hamza, and Wejdene.

Top Brand Affinities

Report Date: 2025-09-08

Kalash connects with 18-24 & 25-34 audiences and shows durable traction across FRANCE, CôTE D’IVOIRE, UNITED STATES. With a heavily male (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 11,311 avg views per post; Instagram adds dependable engagement depth. Overlap with Accor Hotels, JACQUEMUS, Palm Angels highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Kalash moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kalash score 0.29% — Low bucket.

Brand: Accor HotelsBrand: JACQUEMUSBrand: Palm Angels

Followers:3,900,130

Engagements:11,464

Rate:0.3%

Posts:5,005

Avg Likes:11,442

Avg Comments:219

Avg Views:11,311

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,900,130 · Engagements 11,464 · Rate 0.3% Posts 5,005 · Views 11,311 · Avg Likes 11,442 · Avg Comments 219 · Avg Views 11,311	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 32% 13-17: 7% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	FRANCE (62%) CôTE D’IVOIRE (9%) UNITED STATES (7%) BELGIUM (4%) MOROCCO (3%)	Top regions: FRANCE (62%), CôTE D’IVOIRE (9%), UNITED STATES (7%)
Platform Engagement	Instagram: 10,870 avg likes/post · Youtube: 11,311 avg views/post	Best reach: Youtube 11,311 avg views; best engagement: Instagram 10,870 avg likes

Top Brand Affinities

Accor Hotels

Score: 19.57

JACQUEMUS

Score: 18.34

Palm Angels

Score: 17.81

Kiabi

Score: 15.65

Air France

Score: 14.35

boohoo

Score: 13.49

Ellesse

Score: 13.12

Zalando

Score: 11.08

Sandro

Score: 10.35

Pull&Bear

Score: 8.94

Carrefour

Score: 8.81

Foot Locker

Score: 8.69

Brand	Category	Score
Accor Hotels		19.57
JACQUEMUS		18.34
Palm Angels		17.81
Kiabi		15.65
Air France		14.35
boohoo		13.49
Ellesse		13.12
Zalando		11.08
Sandro		10.35
Pull&Bear		8.94
Carrefour		8.81
Foot Locker		8.69
New Era		8.68
KARL LAGERFELD		8.53
Kiko		7.97
MISSGUIDED		6.48
Calzedonia		6.26
Champion		5.81
Longchamp		5.70
Lacoste		5.48
Alexander McQueen		5.06
Loewe		4.91
Fenty beauty		4.86
Stradivarius		4.66
Fendi		4.32
Hennessy		4.19
Miu Miu		4.05
Timberland		3.96
Sephora		3.80
Versace		3.78
Fila		3.78
Marc Jacobs		3.67
Carhartt		3.56
Jack Daniels		3.41
AliExpress		3.33
KENZO		3.32
Kodak		3.07
NBC		3.01
BALMAIN		2.94
Puma		2.93
Make Up For Ever		2.84
Too Faced Cosmetics		2.83
SoundCloud		2.78
Rover		2.76
Peugeot		2.71
Tarte Cosmetics		2.68
NBA		2.63
Huda Beauty		2.54
NYX Cosmetics		2.52
Gucci		2.46