Kai Wachi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
278,215
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:47 UTC
Genres
Biography
Having earned acclaim at major festivals like Lost Lands and EDC Las Vegas, Kai Wachi's rise to prominence is underscored by his association with Kannibalen Records and collaborations with industry peers such as Excision and Dabin. With a strong support network from top labels and booking agencies, his trajectory in dance music shows no signs of slowing down, promising continued innovation and success in the future.
Kai Wachi has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, FRANCE, CANADA. A heavily male (74%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 44,600 avg views per post, and Instagram keeps engagement compounding. Audience overlap with iHeartRaves, Phase One, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 278,215 · Engagements 20,244 · Rate 7.3% Posts 1,263 · Views 76,370 · Avg Likes 19,311 · Avg Comments 462 · Avg Views 76,370 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 36% 35-44: 7% 13-17: 4% |
Largest: 18-24 (51%); next: 25-34 (36%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (41%) FRANCE (6%) CANADA (5%) BRAZIL (4%) MEXICO (4%) |
Top regions: UNITED STATES (41%), FRANCE (6%), CANADA (5%) |
| Platform Engagement | Instagram: 10,554 avg likes/post · Tiktok: 44,600 avg views/post · Youtube: 31,770 avg views/post | Best reach: Tiktok 44,600 avg views; best engagement: Instagram 10,554 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Ableton
Pioneer
Trancefamily
Mixcloud
SoundCloud
Arctic Fox hair Color
Akai
Alphalete
Tomorrowland
Chop-Chop
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 316.46 | |
| Phase One | 182.34 | |
| Ableton | 41.39 | |
| Pioneer | 34.61 | |
| Trancefamily | 27.10 | |
| Mixcloud | 17.59 | |
| SoundCloud | 17.00 | |
| Arctic Fox hair Color | 15.81 | |
| Akai | 10.90 | |
| Alphalete | 10.71 | |
| Tomorrowland | 10.65 | |
| Chop-Chop | 10.50 | |
| Hot Topic | 8.68 | |
| Pacific Northwest Wonderland | 7.49 | |
| Beats Electronics | 6.64 | |
| Lollapalooza | 6.64 | |
| Coachella | 6.11 | |
| Bud Light | 5.25 | |
| Coors | 5.17 | |
| American Eagle | 4.99 | |
| Taco Bell | 4.34 | |
| Fallout | 4.27 | |
| Chrysler | 4.01 | |
| Pixar | 4.00 | |
| Mulberry | 3.84 | |
| Acura | 3.75 | |
| Mortal Kombat | 3.73 | |
| shein | 3.73 | |
| Spotify Music | 3.45 | |
| Gymshark | 3.11 | |
| Monster Beverage | 3.09 | |
| Hollister Co | 2.95 | |
| NHL | 2.76 | |
| Vans | 2.74 | |
| Subaru | 2.61 | |
| Lululemon Athletica | 2.59 | |
| Showtime | 2.57 | |
| Grand Theft Auto | 2.50 | |
| Scion | 2.43 | |
| Dr. Martens | 2.38 | |
| Budweiser | 2.35 | |
| Ubisoft | 2.35 | |
| Carhartt | 2.29 | |
| Mazda | 2.27 | |
| Pokemon Go | 2.27 | |
| Matrix | 2.26 | |
| Busch | 2.15 | |
| Paramount Pictures | 2.09 | |
| The North Face | 2.09 | |
| Xbox | 2.08 |
Official Profiles
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LoginArtist: Kai Wachi
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 06:00 UTC | Kai Wachi | Nova SD | San Diego, United States | |
| 2025-12-20 04:00 UTC | Excision, Kai Wachi, Jantsen, Hairitage, Calcium, All the Reason, Jansten | The Armory | Minneapolis, United States | |
| 2025-12-31 02:00 UTC | Decadence AZ 2025 | Phoenix Raceway | Avondale, United States | — |
