KAI Brand Affinity ranks highest GENTLE MONSTER at 10.17% . Very Strong. Score DMDB 57.67% | Fanbase 58.19%

KAI — pop artist from KR.

KAI is a member of EXO and SuperM, two highly successful K-Pop groups. EXO has sold over 11 million albums since 2012, with their first full-length album XOXO…

KAI

Established

Country: KR | Gender: male | Artist ID: b5042ed7-8cb8-4f38-b830-26b205fd5aa7

Find Artist

Genres

popk-poppopasian pop

Influential: 57.67% Fanbase: 58.19% Trending: 57.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 10.17% • Very Strong

As of 2025-09-09

14,995,654

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.67% | Fanbase 58.19% | Trending 57.40% | CAREER STAGE: MID_LEVEL

Biography

KAI is a member of EXO and SuperM, two highly successful K-Pop groups. EXO has sold over 11 million albums since 2012, with their first full-length album XOXO achieving 1 million copies sold and producing the hit song "Growl". SuperM debuted in October 2019 and became the first Asian artist to top the Billboard 200 chart with their debut album.

Known for his commanding stage presence, KAI is recognized as the "King of Performance" as a member of both record-breaking groups. In November 2020, he made a successful solo debut with the mini-album 'KAI', featuring the popular track 'Mmmh'. KAI's influence extends beyond music, as he leads trends in music, dance, and fashion. He released his second mini-album, 'Peaches', on November 30, 2021.

Report Date: 2025-09-09

KAI reliably reaches 18-24 & 25-34 audiences in INDONESIA, PHILIPPINES, UNITED STATES. The base is heavily female (81%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (271,659 avg views per post); Instagram layers on depth and replies. The audience sits near GENTLE MONSTER, Innisfree, iHeartRadio Music Awards, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KAI score 4.65% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: InnisfreeBrand: iHeartRadio Music Awards

Followers:14,995,654

Engagements:697,133

Rate:4.6%

Posts:550

Avg Likes:692,655

Avg Comments:11,095

Avg Views:271,659

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,995,654 · Engagements 697,133 · Rate 4.6% Posts 550 · Views 271,659 · Avg Likes 692,655 · Avg Comments 11,095 · Avg Views 271,659	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 14% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	INDONESIA (25%) PHILIPPINES (12%) UNITED STATES (11%) SOUTH KOREA (6%) MALAYSIA (5%)	Top regions: INDONESIA (25%), PHILIPPINES (12%), UNITED STATES (11%)
Platform Engagement	Instagram: 647,931 avg likes/post · Youtube: 271,659 avg views/post	Best reach: Youtube 271,659 avg views; best engagement: Instagram 647,931 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 10.17

Innisfree

Score: 7.97

iHeartRadio Music Awards

Score: 7.64

Vivienne Westwood

Score: 6.75

Bobbi Brown Cosmetics

Score: 6.49

Kiehls

Score: 6.13

Jollibee

Score: 5.09

Shake Shack

Score: 5.04

Petronas

Score: 4.17

Tesco

Score: 3.77

Tiffany

Score: 3.63

Kate Spade

Score: 3.48

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		10.17
Innisfree		7.97
iHeartRadio Music Awards		7.64
Vivienne Westwood		6.75
Bobbi Brown Cosmetics		6.49
Kiehls		6.13
Jollibee		5.09
Shake Shack		5.04
Petronas		4.17
Tesco		3.77
Tiffany		3.63
Kate Spade		3.48
Stüssy		2.77
UNIQLO		2.03
shein		1.89
ASOS		1.88
KFC		1.80
Tiffany & Co		1.80
SheInside		1.70
League of Legends		1.69
Costco		1.60
CBS		1.53
Pepsi		1.52
Huawei		1.51
Polaroid		1.47
CBS Television Studios		1.44
Polo Ralph Lauren		1.39
Guess		1.34
Lush		1.34
GIVENCHY		1.31
Tarte Cosmetics		1.29
Converse		1.21
NYX Cosmetics		1.20
Starbucks		1.19
Yves Saint Laurent		1.18
Coachella		1.15
Pokemon Go		1.03
IKEA		0.99
Walt Disney		0.96
musical.ly		0.94
Universal		0.94
MAC Cosmetics		0.94
Burberry		0.91
Christian Dior		0.89
Pandora		0.87
Vogue		0.84
H&M		0.84
Vans		0.84
The Olympic Games		0.84
Pokemon		0.82