Kahitna Brand Affinity ranks highest Oppo at 29.41% . Very Strong. Score DMDB 50.55% | Fanbase 40.17%

Kahitna — pop artist from ID.

Formed on June 24th, 1986, KAHITNA is a pop music band led by pianist Yovie Widianto and vocalists Carlo Saba, Hedi Yunus, and Mario Ginanjar, along with other…

Kahitna

Established

Country: ID | Artist ID: 11e81bc3-608c-defc-9670-a0369fe50396

Find Artist

Genres

poppopindonesian popmainstream popasian pop

Influential: 50.55% Fanbase: 40.17% Trending: 55.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 29.41% • Very Strong

As of 2025-09-09

371,638

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.55% | Fanbase 40.17% | Trending 55.75% | CAREER STAGE: MID_LEVEL

Biography

Formed on June 24th, 1986, KAHITNA is a pop music band led by pianist Yovie Widianto and vocalists Carlo Saba, Hedi Yunus, and Mario Ginanjar, along with other members. Originally rooted in jazz, fusion, and ethnic music, the band has transitioned to become known for their numerous pop hits in Indonesia. With only one personnel change in their history, KAHITNA's debut album "Cerita Cinta" in 1994 achieved platinum status, solidifying their success.

Over three decades later, KAHITNA remains active in the industry, consistently releasing new music and collaborating with emerging artists. Their performances continue to draw large crowds of devoted fans, showcasing their enduring popularity and influence in the Indonesian music scene.

Report Date: 2025-09-09

Kahitna stands out with 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, MALAYSIA. The profile is heavily female (61%), and content lands hardest on Tiktok, where posts average 15,000 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Oppo, Garuda Indonesia, Aeon, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Kahitna a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kahitna score 0.62% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Aeon

Followers:371,638

Engagements:2,298

Rate:0.6%

Posts:5,282

Avg Likes:2,173

Avg Comments:46

Avg Views:16,377

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 371,638 · Engagements 2,298 · Rate 0.6% Posts 5,282 · Views 16,377 · Avg Likes 2,173 · Avg Comments 46 · Avg Views 16,377	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 35% 13-17: 9% 35-44: 9%	Largest: 18-24 (46%); next: 25-34 (35%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	INDONESIA (97%) UNITED STATES (1%) MALAYSIA (0%) JAPAN (0%) BANGLADESH (0%)	Top regions: INDONESIA (97%), UNITED STATES (1%), MALAYSIA (0%)
Platform Engagement	Instagram: 1,042 avg likes/post · Tiktok: 15,000 avg views/post · Youtube: 1,377 avg views/post	Best reach: Tiktok 15,000 avg views; best engagement: Tiktok 1,082 avg likes

Top Brand Affinities

Oppo

Score: 29.41

Garuda Indonesia

Score: 27.68

Aeon

Score: 15.55

Jafra

Score: 11.94

Maybank

Score: 10.96

Mothercare

Score: 10.15

Yakult

Score: 8.72

AirAsia

Score: 8.70

Daihatsu

Score: 6.90

The Body Shop

Score: 6.22

Preloved

Score: 5.83

Pizza Hut

Score: 5.12

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Top Brand Affinities

Brand	Category	Score
Oppo		29.41
Garuda Indonesia		27.68
Aeon		15.55
Jafra		11.94
Maybank		10.96
Mothercare		10.15
Yakult		8.72
AirAsia		8.70
Daihatsu		6.90
The Body Shop		6.22
Preloved		5.83
Pizza Hut		5.12
Pampers		4.65
Petronas		4.63
UNIQLO		4.29
Oriflame		4.20
Hot Wheels		4.11
Bajaj		4.02
Fujifilm		3.47
Billabong		3.44
Carrefour		3.14
Tupperware Brands		3.09
Gundam		3.07
Pull&Bear		2.93
KENZO		2.79
Xiaomi		2.69
LEGOLAND		2.46
Nokia		2.26
KFC		2.05
Boeing		2.01
New Balance		1.64
Transformers		1.62
Maybelline		1.60
Mitsubishi		1.57
Samsung Group		1.55
McDonald's		1.46
Yamaha		1.45
Mitsubishi Motors		1.45
KitKat		1.43
OREO		1.37
Marvel		1.26
Lego		1.25
Universal		1.19
Honda		1.19
Snapseed		1.16
H&M		1.13
IKEA		1.12
Suzuki		0.97
Starbucks		0.95
Converse		0.93