Kacey Musgraves
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-31
3,719,648
Social Media Followers
As of 2025-08-31
00:00:00
Hours Airplay
2025-10-07 07:56:58 UTC
Genres
Biography
In 2023, Musgraves achieved her first Hot100 #1 with the duet "I Remember Everything," featuring Zach Bryan, marking the first country music duet in 40 years to achieve this milestone since Dolly Parton and Kenny Rogers' "Islands in the Stream." The success of "I Remember Everything" culminated in a Grammy win for Best Country Song by a Duo or Group at the 66th annual ceremony in February 2024, making Musgraves the only artist ever to receive Grammy Awards across multiple country music categories. Her unparalleled talent and groundbreaking achievements continue to captivate audiences worldwide.
Kacey Musgraves performs best with fans in the 18-24 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is heavily female (60%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 122,800 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Houston Livestock Show and Rodeo, SoulCycle, Free People, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Kacey Musgraves is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,719,648 · Engagements 62,092 · Rate 1.7% Posts 1,118 · Views 181,440 · Avg Likes 60,367 · Avg Comments 680 · Avg Views 181,440 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 30% 35-44: 10% 45-64: 7% |
Largest: 18-24 (47%); next: 25-34 (30%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (53%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (4%) INDIA (4%) |
Top regions: UNITED STATES (53%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 49,646 avg likes/post · Tiktok: 122,800 avg views/post · Youtube: 61,040 avg views/post | Best reach: Tiktok 122,800 avg views; best engagement: Instagram 49,646 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
SoulCycle
Free People
REVOLVE
Madewell
Nasty Gal
Anthropologie
Glossier
Margaritaville
Brandy Melville
Verizon
Coors
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 18.73 | |
| SoulCycle | 17.22 | |
| Free People | 13.08 | |
| REVOLVE | 13.02 | |
| Madewell | 11.71 | |
| Nasty Gal | 11.09 | |
| Anthropologie | 10.00 | |
| Glossier | 9.52 | |
| Margaritaville | 8.39 | |
| Brandy Melville | 8.35 | |
| Verizon | 8.34 | |
| Coors | 8.33 | |
| Barbie | 7.89 | |
| Target | 7.18 | |
| J.Crew | 7.03 | |
| Coachella | 6.98 | |
| Busch | 6.75 | |
| OLD NAVY | 6.30 | |
| NORDSTROM | 6.22 | |
| Urban Outfitters | 6.18 | |
| Kroger | 5.96 | |
| Coach | 5.71 | |
| Lollapalooza | 5.61 | |
| Dr. Martens | 5.51 | |
| Bud Light | 5.50 | |
| Gillette | 5.23 | |
| Carhartt | 5.21 | |
| Hot Topic | 5.08 | |
| Chick-fil-A | 5.05 | |
| Walgreens | 4.92 | |
| Steve Madden | 4.82 | |
| Lululemon Athletica | 4.37 | |
| HomeGoods | 4.29 | |
| iHeartRadio Music Awards | 4.27 | |
| Heinz | 4.18 | |
| NBC | 4.14 | |
| Taco Bell | 4.10 | |
| Showtime | 4.09 | |
| Paramount Pictures | 4.08 | |
| American Eagle | 4.03 | |
| Kate Spade | 3.90 | |
| Redken | 3.89 | |
| Abercrombie & Fitch | 3.73 | |
| Amway | 3.63 | |
| Holden | 3.48 | |
| Airbnb | 3.42 | |
| Summit Entertainment | 3.39 | |
| ASOS | 3.24 | |
| Budweiser | 3.21 | |
| Forever 21 | 3.11 |
Official Profiles
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LoginArtist: Kacey Musgraves
The map shows every radio station that aired Kacey Musgraves today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 17,441,277
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
16,419,018 | 94.14% |
| [+] |
Last.fm |
1,022,259 | 5.86% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:20:06 | The Architect | KUMD | Duluth, MN, US | 169 |
| 2025-08-22 14:00:36 | I Remember Everything (feat. Kacey Musgraves) | WTTS | Indianapolis, US | 216 |
| 2025-08-22 13:59:21 | Cardinal | KGSR-HD2 Austin City Limits Radio | Austin, US | 188 |
| 2025-08-22 13:42:51 | Don't Do Me Good (feat. Kacey Musgraves) | The Coffee House | Washington, D.C., US | 253 |
| 2025-08-22 13:41:51 | Deeper Well | WDVX | Knoxville, US | 224 |
| 2025-08-22 13:05:29 | Merry Go 'Round | Chris Country Radio | York, GB | 196 |
| 2025-08-22 13:01:22 | Somebody to Love | WMOT | Nashville, US | 186 |
| 2025-08-22 11:14:03 | Deeper Well | KSMF-FM | Ashland, US | 220 |
| 2025-08-22 10:32:09 | Slow Burn | The Coffee House | Washington, D.C., US | 245 |
| 2025-08-22 10:00:32 | I Remember Everything (feat. Kacey Musgraves) | WTTS | Indianapolis, US | 218 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
