Kabza De Small Brand Affinity ranks highest Woolworths at 40.34% . Very Strong. Score DMDB 60.51% | Fanbase 45.31%

Kabza De Small — pop artist from ZA.

Kabelo Motha, known professionally as Kabza De Small, is a prominent figure in the Amapiano genre, often recognized as a key player in its rise to popularity…

Kabza De Small

Recognizable

Country: ZA | Gender: male | Artist ID: 11e81bc1-6f68-e9fe-a2f1-a0369fe50396

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Genres

popsouth african popalternativesouth african alternativeelectronicdanceafro houseamapianoelectronicafricangqomafro soul

Influential: 60.51% Fanbase: 45.31% Trending: 68.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 40.34% • Very Strong

As of 2025-09-09

4,385,672

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.51% | Fanbase 45.31% | Trending 68.11% | CAREER STAGE: MAINSTREAM

Biography

Kabelo Motha, known professionally as Kabza De Small, is a prominent figure in the Amapiano genre, often recognized as a key player in its rise to popularity since his breakthrough in 2018. Starting his music career as a DJ in 2009, Kabza initially explored Afro-fused house and EDM genres before gaining recognition for his production work, including the EP Avenue Sound and hit tracks like Amabele Shaya and Umshove. He has collaborated on several successful studio albums with DJ Maphorisa, such as Scorpion Kings and The Return of Scorpion Kings. In 2019, Kabza De Small was named the most-streamed South African artist on Spotify.

In June 2020, Kabza De Small released his highly anticipated debut album, I Am The King of Amapiano: Sweet & Dust, which received widespread acclaim and made history by having all 26 tracks simultaneously charting in the Top 30. The album features collaborations with notable artists like Wizkid, Burna Boy, and Cassper Nyovest. His latest project, 'King Of Amapiano II: Part 1', is set for release in June 2022, further solidifying his position as a leading figure in the Amapiano music scene.

Report Date: 2025-09-09

Kabza De Small engages 25-34 & 18-24 audiences with repeatable results in SOUTH AFRICA, UNITED STATES, KENYA. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,488 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Woolworths, Le coq sportif, Rémy Martin, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kabza De Small score 0.51% — Low bucket.

Brand: WoolworthsBrand: Le coq sportifBrand: Rémy Martin

Followers:4,385,672

Engagements:22,495

Rate:0.5%

Posts:6,251

Avg Likes:22,489

Avg Comments:135

Avg Views:2,692

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,385,672 · Engagements 22,495 · Rate 0.5% Posts 6,251 · Views 2,692 · Avg Likes 22,489 · Avg Comments 135 · Avg Views 2,692	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 44% 35-44: 6% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (44%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	SOUTH AFRICA (55%) UNITED STATES (9%) KENYA (4%) ZIMBABWE (4%) NIGERIA (3%)	Top regions: SOUTH AFRICA (55%), UNITED STATES (9%), KENYA (4%)
Platform Engagement	Instagram: 22,379 avg likes/post · Tiktok: 204 avg views/post · Youtube: 2,488 avg views/post	Best reach: Youtube 2,488 avg views; best engagement: Instagram 22,379 avg likes

Top Brand Affinities

Woolworths

Score: 40.34

Le coq sportif

Score: 36.56

Rémy Martin

Score: 24.85

Hennessey

Score: 19.64

Ellesse

Score: 14.66

Champion

Score: 13.14

Hennessy

Score: 12.28

Kappa

Score: 10.48

Bacardi

Score: 8.20

Lacoste

Score: 8.14

Emporio Armani

Score: 8.11

FOREX

Score: 7.38

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Top Brand Affinities

Brand	Category	Score
Woolworths		40.34
Le coq sportif		36.56
Rémy Martin		24.85
Hennessey		19.64
Ellesse		14.66
Champion		13.14
Hennessy		12.28
Kappa		10.48
Bacardi		8.20
Lacoste		8.14
Emporio Armani		8.11
FOREX		7.38
Pioneer		6.45
Moët & Chandon		5.54
Jagermeister		5.51
Colgate		5.15
Herbalife		5.10
Puma		4.95
KARL LAGERFELD		4.91
Coach		4.61
shein		4.47
Superdry		4.43
Daniel Wellington		4.41
Heineken		4.03
The North Face		3.90
Emporium		3.63
Versace		3.58
SoundCloud		3.55
SheInside		3.51
Vans		3.46
New Balance		3.36
BALMAIN		3.24
Nivea		3.15
Timberland		3.11
Nike		3.07
H&M		2.93
Sprite		2.85
Huawei		2.38
Dr. Martens		2.36
Zara		2.34
Christian Louboutin		2.25
Polo Ralph Lauren		2.25
MTV		2.17
Red Bull		2.07
Balenciaga		2.01
Adidas		1.97
Reebok		1.95
Mercedes-Benz		1.87
Dolce & Gabbana		1.82
Guess		1.81