Kabusa Oriental Choir

Kabusa Oriental Choir — alternative artist from NG.

Founded in 2019 by Director Austin Chinemezu Nwamara, Kabusa Oriental Choir gained popularity for their choir covers of popular songs, with their viral choral…

Influence: 49.44% Fanbase: 23.12% Trending: 62.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 14.98% • Very Strong

As of 2025-09-08

954,506

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:55 UTC

Genres

alternativealternativeothersworldwide

Biography

Founded in 2019 by Director Austin Chinemezu Nwamara, Kabusa Oriental Choir gained popularity for their choir covers of popular songs, with their viral choral mashup of 'Yeba' and 'Baba' launching them into the limelight. Evolving to feature in mainstream songs, the choir released 'Valentine is Coming' in 2020, garnering international attention, particularly in the UK where it was featured on BBC 1XTRA RADIO.

Kabusa Oriental Choir's success continued with hits like 'Soso' and 'Soweto,' amassing millions of streams and catching the attention of artists like Swae Lee. The choir received the Best in Music Comedy award at the 2023 Humour Awards and headlined The African Beats Festival in Poland in August 2024.

Top Brand Affinities

Report Date: 2025-09-08

Kabusa Oriental Choir speaks to 25-34 & 18-24 audiences with measurable traction in NIGERIA, UNITED STATES, KENYA. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,017 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Airtel, A.P.C., T.G.I. Friday's, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kabusa Oriental Choir score 0.11% — Low bucket.

Brand: AirtelBrand: A.P.C.Brand: T.G.I. Friday's

Followers:954,506

Engagements:1,051

Rate:0.1%

Posts:430

Avg Likes:758

Avg Comments:465

Avg Views:3,767

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 954,506 · Engagements 1,051 · Rate 0.1% Posts 430 · Views 3,767 · Avg Likes 758 · Avg Comments 465 · Avg Views 3,767	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 44% 35-44: 5% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (44%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	NIGERIA (25%) UNITED STATES (17%) KENYA (11%) GHANA (7%) UNITED KINGDOM (5%)	Top regions: NIGERIA (25%), UNITED STATES (17%), KENYA (11%)
Platform Engagement	Instagram: 520 avg likes/post · Tiktok: 2,017 avg views/post · Youtube: 1,750 avg views/post	Best reach: Tiktok 2,017 avg views; best engagement: Instagram 520 avg likes

Top Brand Affinities

Airtel

Score: 14.98

A.P.C.

Score: 10.32

T.G.I. Friday's

Score: 9.04

CNN

Score: 8.69

Hennessy

Score: 4.39

FashionNova

Score: 4.34

FOREX

Score: 3.90

NBC

Score: 3.58

ASOS

Score: 3.01

Christian Louboutin

Score: 2.79

Comedy Central

Score: 2.73

BBC

Score: 2.71

Brand	Category	Score
Airtel		14.98
A.P.C.		10.32
T.G.I. Friday's		9.04
CNN		8.69
Hennessy		4.39
FashionNova		4.34
FOREX		3.90
NBC		3.58
ASOS		3.01
Christian Louboutin		2.79
Comedy Central		2.73
BBC		2.71
MTV		2.55
Fenty beauty		2.49
Paramount Pictures		2.34
Monster Beverage		2.34
Versace		2.26
Oriflame		2.23
Fendi		1.97
Pepsi		1.89
Balenciaga		1.73
H&M		1.64
Beats Electronics		1.62
Lexus		1.57
Vogue		1.51
Microsoft		1.51
Gucci		1.41
SoundCloud		1.37
GIVENCHY		1.31
Rolex		1.27
Guinness		1.18
Adobe		1.14
Burberry		1.10
shein		1.07
Calvin Klein		1.07
musical.ly		1.02
NBA		0.97
Coca-Cola		0.95
Paypal		0.94
Red Bull		0.94
FIFA		0.92
Spotify Music		0.92
Lamborghini		0.89
SheInside		0.88
Samsung Group		0.87
Google		0.87
Zara		0.85
HBO		0.84
Sony		0.84
Amazon		0.84