Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,176,187
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:52 UTC
Genres
Biography
K3 maintains consistent pull among 18-24 & 25-34 audiences across BELGIUM, NETHERLANDS, UNITED STATES. The audience leans heavily female (63%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 76,900 avg views per post; Tiktok functions as the community touchpoint. Affinity with Efteling, Delhaize, Kruidvat makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,176,187 · Engagements 12,537 · Rate 1.1% Posts 3,445 · Views 121,209 · Avg Likes 12,156 · Avg Comments 139 · Avg Views 121,209 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 23% 13-17: 13% 35-44: 12% |
Largest: 18-24 (44%); next: 25-34 (23%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
BELGIUM (45%) NETHERLANDS (42%) UNITED STATES (2%) SPAIN (2%) ITALY (1%) |
Top regions: BELGIUM (45%), NETHERLANDS (42%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 5,532 avg likes/post · Tiktok: 76,900 avg views/post · Youtube: 44,309 avg views/post | Best reach: Tiktok 76,900 avg views; best engagement: Tiktok 5,819 avg likes |
Top Brand Affinities
Efteling
Delhaize
Kruidvat
Bloomon
Zeeman
Albert Heijn
Action
Hema
Hunkemoller
Media Markt
MOCO Museum
Rituals
| Brand | Category | Score |
|---|---|---|
| Efteling | 167.96 | |
| Delhaize | 124.61 | |
| Kruidvat | 103.89 | |
| Bloomon | 85.30 | |
| Zeeman | 77.50 | |
| Albert Heijn | 73.57 | |
| Action | 71.49 | |
| Hema | 47.05 | |
| Hunkemoller | 45.27 | |
| Media Markt | 40.83 | |
| MOCO Museum | 31.77 | |
| Rituals | 20.51 | |
| Tomorrowland | 19.58 | |
| PowerFood | 17.81 | |
| Eurostar | 12.82 | |
| Nakd | 12.80 | |
| Alpro | 12.40 | |
| TUI Group | 12.21 | |
| PLAYMOBIL | 11.61 | |
| Zalando | 10.10 | |
| KLM | 9.74 | |
| Newdress | 9.42 | |
| Alden | 8.17 | |
| Primark | 7.90 | |
| Amstel | 6.35 | |
| Décathlon | 5.89 | |
| Citroen | 5.77 | |
| Ryanair | 5.40 | |
| Nespresso | 4.90 | |
| Martini | 4.42 | |
| Pull&Bear | 3.97 | |
| Dunkin' Donuts | 3.96 | |
| Aperol | 3.78 | |
| Nickelodeon | 3.29 | |
| Philips | 3.22 | |
| Michael Kors | 3.17 | |
| IKEA | 2.99 | |
| Babybump | 2.91 | |
| ASOS | 2.90 | |
| Stradivarius | 2.80 | |
| Dr. Martens | 2.73 | |
| Carrefour | 2.69 | |
| Polaroid | 2.61 | |
| H&M | 2.54 | |
| Bershka | 2.53 | |
| Lush | 2.36 | |
| Fiat | 2.30 | |
| Hollister Co | 2.23 | |
| Sunnies Studios | 2.19 | |
| Lego | 2.11 |
Official Profiles
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LoginArtist: K3
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-03 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-04 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-04 22:00 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-06 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-06 22:00 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-08 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-10 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-11 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-12 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-12 22:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-04-14 03:30 UTC | K3 | Rotterdam Ahoy | Rotterdam, Netherlands |
