K.I.Z.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,453,056
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:20:29 UTC
Genres
Biography
"As a professional music writer, my expertise lies in crafting engaging and informative content about various aspects of the music industry. Through my writing, I strive to connect with readers by sharing insights on new releases, artist profiles, concert reviews, and industry trends. With a passion for music and a strong writing background, I aim to create compelling narratives that resonate with audiences and spark meaningful discussions within the music community."
K.I.Z. cuts through with 18-24 & 25-34 audiences and consistency across GERMANY, AUSTRIA, SWITZERLAND. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 230,850 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Impericon, Oettinger, Krombacher, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,453,056 · Engagements 41,492 · Rate 2.9% Posts 1,222 · Views 244,909 · Avg Likes 39,866 · Avg Comments 247 · Avg Views 244,909 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6% |
Largest: 18-24 (50%); next: 25-34 (33%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
GERMANY (84%) AUSTRIA (4%) SWITZERLAND (3%) SPAIN (2%) RUSSIA (2%) |
Top regions: GERMANY (84%), AUSTRIA (4%), SWITZERLAND (3%) |
| Platform Engagement | Instagram: 22,766 avg likes/post · Tiktok: 230,850 avg views/post · Youtube: 14,059 avg views/post | Best reach: Tiktok 230,850 avg views; best engagement: Instagram 22,766 avg likes |
Top Brand Affinities
Impericon
Oettinger
Krombacher
Gamescom
Commerzbank
Augustiner Helles
Beck`s
Edeka
Braun
Hummel
Ellesse
Zalando
| Brand | Category | Score |
|---|---|---|
| Impericon | 141.62 | |
| Oettinger | 85.61 | |
| Krombacher | 41.16 | |
| Gamescom | 29.43 | |
| Commerzbank | 26.30 | |
| Augustiner Helles | 23.65 | |
| Beck`s | 22.70 | |
| Edeka | 20.34 | |
| Braun | 19.97 | |
| Hummel | 14.49 | |
| Ellesse | 12.55 | |
| Zalando | 11.28 | |
| Fred Perry | 11.23 | |
| Paulaner | 10.79 | |
| Lidl | 8.67 | |
| Opel | 6.90 | |
| Seat | 6.87 | |
| Lollapalooza | 6.67 | |
| Stone Island | 6.26 | |
| Carhartt | 5.82 | |
| Jagermeister | 5.66 | |
| Dr. Martens | 5.65 | |
| Superdry | 5.36 | |
| Polaroid | 4.31 | |
| Husqvarna Motorcycles | 4.12 | |
| Heinz | 4.10 | |
| Vans | 3.98 | |
| BBS | 3.94 | |
| Volkswagen | 3.88 | |
| Audi | 3.87 | |
| Bacardi | 3.33 | |
| Pull&Bear | 3.31 | |
| Ray-Ban | 3.31 | |
| Columbia Pictures | 3.26 | |
| Monster Beverage | 3.25 | |
| AMC | 3.05 | |
| Aperol | 2.99 | |
| ASICS | 2.96 | |
| IKEA | 2.96 | |
| Heineken | 2.91 | |
| Red Bull | 2.87 | |
| The North Face | 2.68 | |
| Beats Electronics | 2.68 | |
| Jack Daniels | 2.65 | |
| Matrix | 2.62 | |
| ASOS | 2.56 | |
| Mitsubishi Motors | 2.52 | |
| Lacoste | 2.52 | |
| Mercedes-Benz | 2.50 | |
| Michael Kors | 2.48 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-27 08:00 UTC | K.I.Z. | E-Werk | Erlangen, Germany |
