Justine Skye

Justine Skye — pop artist from US.

Justine Skye, a Brooklyn-born artist, began her music career at 17 and gained widespread success early on before going independent in 2019 to focus on her…

Influence: 61.98% Fanbase: 50.48% Trending: 67.72% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Cult Gaia • 58.35% • Very Strong

As of 2025-09-08

5,820,485

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 07:56:04 UTC

Genres

poppoppost-teen popr&b, funk & soulr&burban contemporaryalternative r&bchill r&bindie r&br&b/soulpop r&bcontemporary r&b

Biography

Justine Skye, a Brooklyn-born artist, began her music career at 17 and gained widespread success early on before going independent in 2019 to focus on her artistic identity. Her collaboration with Timbaland on the 2021 album Space & Time marked a reintroduction to her artistry, featuring collaborations with Justin Timberlake and Rema. In 2022, she made her late-night TV debut on The Tonight Show and took on a significant acting role in season 5 of Grown-ish.

More recently, Skye's 2014 single "Collide" has experienced a resurgence, reaching #1 on TikTok in early 2023 and garnering over 1.26M daily streams on Spotify. This renewed interest in her music showcases the enduring appeal of her talent that has been evolving since the beginning of her career.

Top Brand Affinities

Report Date: 2025-09-08

Justine Skye is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, KENYA, BRAZIL. The audience is heavily female (73%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (55,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Cult Gaia, Alexander Wang, Nasty Gal points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Justine Skye score 0.28% — Low bucket.

Brand: Cult GaiaBrand: Alexander WangBrand: Nasty Gal

Followers:5,820,485

Engagements:16,128

Rate:0.3%

Posts:241

Avg Likes:15,926

Avg Comments:220

Avg Views:57,056

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,820,485 · Engagements 16,128 · Rate 0.3% Posts 241 · Views 57,056 · Avg Likes 15,926 · Avg Comments 220 · Avg Views 57,056	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (45%) KENYA (6%) BRAZIL (4%) SOUTH AFRICA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (45%), KENYA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 12,218 avg likes/post · Tiktok: 55,700 avg views/post · Youtube: 1,356 avg views/post	Best reach: Tiktok 55,700 avg views; best engagement: Instagram 12,218 avg likes

Top Brand Affinities

Cult Gaia

Score: 58.35

Alexander Wang

Score: 28.22

Nasty Gal

Score: 27.96

REVOLVE

Score: 26.29

Jean Paul Gaultier

Score: 25.79

Kinky-Curly

Score: 20.29

Coach

Score: 17.93

Nakd

Score: 16.88

Armani Beauty

Score: 16.14

Glossier

Score: 15.94

True Religion

Score: 15.85

Marni

Score: 14.12

Brand	Category	Score
Cult Gaia		58.35
Alexander Wang		28.22
Nasty Gal		27.96
REVOLVE		26.29
Jean Paul Gaultier		25.79
Kinky-Curly		20.29
Coach		17.93
Nakd		16.88
Armani Beauty		16.14
Glossier		15.94
True Religion		15.85
Marni		14.12
Loewe		13.61
Shea Moisture		12.95
Zalando		12.46
Acne Studios		12.23
FashionNova		11.62
MISSGUIDED		11.52
boohoo		11.37
Vivienne Westwood		11.26
Fenty beauty		10.65
Brandy Melville		10.45
All Saints		10.17
Foot Locker		9.03
ULTA Beauty		8.65
Free People		8.38
Steve Madden		8.19
Miu Miu		7.95
New Era		7.72
Champion		7.53
Macy's		7.37
Pull&Bear		7.28
T.J. Maxx		6.80
Milani Cosmetics		6.69
Tory Burch		6.50
shein		6.10
Clinique		6.10
Maison Margiela		6.09
JACQUEMUS		6.03
American Eagle		5.85
ASOS		5.76
Kylie Cosmetics		5.69
Forever 21		5.62
Urban Outfitters		5.60
Lancôme		5.20
GAP		5.14
OOTD Magazine		5.14
Primark		5.06
SheInside		4.96
Jimmy Choo		4.93