Justin Rarri
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
335,560
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:48:25 UTC
Genres
Biography
Rarri's musical journey began in his teens, with early releases like "Opps" and collaborations with fellow artists. The breakout success of "W2LEEZY" in 2019 propelled him into the spotlight, with the song's video amassing millions of views and streams. This rapid rise in popularity culminated in a series of successful singles, including the remix with YK Osiris, and the unveiling of his nine-track mixtape, 4EVARARRi, all within the same year.
Justin Rarri resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (171,515 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Sprayground, Palm Angels, Spinrilla makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 335,560 · Engagements 11,576 · Rate 3.4% Posts 58 · Views 171,515 · Avg Likes 11,473 · Avg Comments 556 · Avg Views 171,515 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 22% 13-17: 11% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (22%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (55%) BRAZIL (10%) UNITED KINGDOM (5%) CANADA (3%) NIGERIA (2%) |
Top regions: UNITED STATES (55%), BRAZIL (10%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 7,532 avg likes/post · Youtube: 171,515 avg views/post | Best reach: Youtube 171,515 avg views; best engagement: Instagram 7,532 avg likes |
Top Brand Affinities
Sprayground
Palm Angels
Spinrilla
True Religion
Amazon Music
New Era
SoundCloud
Marni
Champion
Lanvin
Pro Tools
Pontiac
| Brand | Category | Score |
|---|---|---|
| Sprayground | 47.47 | |
| Palm Angels | 25.39 | |
| Spinrilla | 23.88 | |
| True Religion | 16.42 | |
| Amazon Music | 15.63 | |
| New Era | 14.84 | |
| SoundCloud | 13.99 | |
| Marni | 13.68 | |
| Champion | 11.17 | |
| Lanvin | 9.54 | |
| Pro Tools | 9.13 | |
| Pontiac | 8.97 | |
| Maybach | 8.54 | |
| Beats Electronics | 8.00 | |
| Foot Locker | 7.89 | |
| Kodak | 7.62 | |
| Kappa | 7.03 | |
| Ableton | 6.47 | |
| Maison Margiela | 6.27 | |
| Moncler | 6.01 | |
| Supreme | 5.84 | |
| Alexander McQueen | 5.13 | |
| BALMAIN | 5.13 | |
| Spotify Music | 5.07 | |
| Hennessy | 5.04 | |
| iHeartRadio Music Awards | 4.67 | |
| American Eagle | 4.59 | |
| Coach | 4.50 | |
| Balenciaga | 4.49 | |
| Sprite | 4.10 | |
| FashionNova | 3.78 | |
| Cartier | 3.49 | |
| Polo Ralph Lauren | 3.46 | |
| Barber Shop Connect | 3.27 | |
| Louis Vuitton | 3.21 | |
| Stüssy | 3.15 | |
| Urban Outfitters | 3.09 | |
| NBA | 3.02 | |
| Dolce & Gabbana | 3.02 | |
| KENZO | 3.00 | |
| Yves Saint Laurent | 2.72 | |
| Gucci | 2.70 | |
| Versace | 2.65 | |
| TOM FORD | 2.54 | |
| Carhartt | 2.47 | |
| Timberland | 2.45 | |
| Los Angeles Lakers | 2.42 | |
| The North Face | 2.40 | |
| Fendi | 2.35 | |
| Christian Louboutin | 2.24 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
