Just Mustard
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
35,581
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:58 UTC
Genres
Biography
Just Mustard reliably reaches 25-34 & 18-24 audiences in UNITED STATES, IRELAND, UNITED KINGDOM. The base is heavily male (79%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (12,865 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Ampeg, Fred Perry, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,581 · Engagements 1,866 · Rate 5.2% Posts 71 · Views 12,865 · Avg Likes 1,851 · Avg Comments 53 · Avg Views 12,865 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 31% 35-44: 19% 45-64: 11% |
Largest: 25-34 (37%); next: 18-24 (31%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (27%) IRELAND (22%) UNITED KINGDOM (17%) FRANCE (4%) GERMANY (2%) |
Top regions: UNITED STATES (27%), IRELAND (22%), UNITED KINGDOM (17%) |
| Platform Engagement | Instagram: 1,593 avg likes/post · Tiktok: 0 avg views/post · Youtube: 12,865 avg views/post | Best reach: Youtube 12,865 avg views; best engagement: Instagram 1,593 avg likes |
Top Brand Affinities
Mixcloud
Ampeg
Fred Perry
MOOG
Guinness
Live Nation
Ableton
Pro Tools
Akg
Akai
Jameson
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 39.11 | |
| Ampeg | 36.05 | |
| Fred Perry | 32.21 | |
| MOOG | 24.89 | |
| Guinness | 20.81 | |
| Live Nation | 20.62 | |
| Ableton | 18.82 | |
| Pro Tools | 16.91 | |
| Akg | 14.57 | |
| Akai | 11.29 | |
| Jameson | 11.01 | |
| Spotify Music | 10.97 | |
| Tate Modern | 9.02 | |
| Carlsberg | 8.93 | |
| Ryanair | 8.52 | |
| Kodak | 8.43 | |
| Amazon Music | 7.80 | |
| Tesco | 7.62 | |
| SoundCloud | 7.42 | |
| Dr. Martens | 6.69 | |
| BBC | 5.17 | |
| Polaroid | 5.06 | |
| Lollapalooza | 4.56 | |
| Pilsner Urquell | 4.31 | |
| Showtime | 3.99 | |
| Kickstarter | 3.86 | |
| Fujifilm | 3.81 | |
| Topshop | 3.62 | |
| Urban Outfitters | 3.55 | |
| Columbia Pictures | 3.50 | |
| Lush | 3.36 | |
| Olympus | 3.30 | |
| Emporium | 3.09 | |
| Tinder | 3.03 | |
| Hennessy | 3.00 | |
| Beats Electronics | 2.95 | |
| Warner Bros | 2.90 | |
| Coachella | 2.81 | |
| MTV | 2.76 | |
| Heineken | 2.72 | |
| ASOS | 2.60 | |
| Baileys | 2.52 | |
| Carhartt | 2.49 | |
| Paramount Pictures | 2.47 | |
| WWE | 2.36 | |
| Airbnb | 2.14 | |
| AMC | 2.00 | |
| Primark | 1.99 | |
| Budweiser | 1.96 | |
| Star Wars | 1.92 |
Official Profiles
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LoginArtist: Just Mustard
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
