July Talk

July Talk — pop artist from CA.

July Talk, a Canadian quintet, infuse gritty blues-rock with synth elements and dynamic vocal exchanges between Peter Dreimanis and Leah Fay. Their self-titled…

Influence: 54.62% Fanbase: 35.18% Trending: 64.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 60.14% • Very Strong

As of 2025-09-09

113,118

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:07 UTC

Genres

popcanadian indietoronto indiealternativealternativeindie rock

Biography

July Talk, a Canadian quintet, infuse gritty blues-rock with synth elements and dynamic vocal exchanges between Peter Dreimanis and Leah Fay. Their self-titled debut in 2012 garnered attention, leading to a Juno Award win for Alternative Album of the Year in 2015. The band's sophomore release, "Touch," in 2016 showcased a blend of influences from bands like Silversun Pickups and Queens of the Stone Age, featuring standout tracks like "Push + Pull" and a collaboration with throat singer Tanya Tagaq on "Beck + Call."July Talk's signature sound is characterized by Dreimanis' raw growl juxtaposed with Fay's soulful vocals, creating a unique musical tension that sets them apart in the indie rock scene.

Top Brand Affinities

Report Date: 2025-09-09

July Talk draws 18-24 & 25-34 audiences and holds attention in CANADA, UNITED STATES, GERMANY. The skew is male-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,452 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Scotiabank, Value Village, Live Nation makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist July Talk score 1.15% — Moderate bucket.

Brand: ScotiabankBrand: Value VillageBrand: Live Nation

Followers:113,118

Engagements:1,296

Rate:1.1%

Posts:442

Avg Likes:1,288

Avg Comments:21

Avg Views:2,136

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 113,118 · Engagements 1,296 · Rate 1.1% Posts 442 · Views 2,136 · Avg Likes 1,288 · Avg Comments 21 · Avg Views 2,136	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 34% 35-44: 12% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (34%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	CANADA (52%) UNITED STATES (14%) GERMANY (14%) BRAZIL (13%) NIGERIA (5%)	Top regions: CANADA (52%), UNITED STATES (14%), GERMANY (14%)
Platform Engagement	Instagram: 1,184 avg likes/post · Tiktok: 1,452 avg views/post · Youtube: 684 avg views/post	Best reach: Tiktok 1,452 avg views; best engagement: Instagram 1,184 avg likes

Top Brand Affinities

Scotiabank

Score: 60.14

Value Village

Score: 53.22

Live Nation

Score: 31.56

Tim Hortons

Score: 21.64

Budweiser

Score: 19.35

Air Canada

Score: 17.40

NHL

Score: 13.50

Amazon Music

Score: 9.42

Pilsner Urquell

Score: 6.74

Showtime

Score: 5.75

Jameson

Score: 5.29

Pfizer

Score: 4.68

Brand	Category	Score
Scotiabank		60.14
Value Village		53.22
Live Nation		31.56
Tim Hortons		21.64
Budweiser		19.35
Air Canada		17.40
NHL		13.50
Amazon Music		9.42
Pilsner Urquell		6.74
Showtime		5.75
Jameson		5.29
Pfizer		4.68
Lululemon Athletica		4.59
Bud Light		4.35
Spotify Music		4.23
Margaritaville		4.06
Guinness		3.98
Baileys		3.93
Coors		3.93
Kickstarter		3.82
Columbia Pictures		3.81
CBS		3.78
Lush		3.73
American Eagle		3.66
Costco		3.62
CBS Television Studios		3.54
Fallout		3.44
Polaroid		3.44
OLD NAVY		3.41
Tinder		3.28
Lollapalooza		3.16
Airbnb		3.13
Sunnies Studios		3.04
Urban Outfitters		3.03
AMC		2.96
Chrysler		2.91
Kodak		2.70
Paramount Pictures		2.68
Star Wars		2.68
PetSmart		2.64
MTV		2.57
Prismacolor		2.52
Emporium		2.47
Fujifilm		2.43
Coachella		2.43
McDonald's		2.41
The Olympic Games		2.39
HBO		2.37
BBC		2.34
Dr. Martens		2.33