Julio Melgar Brand Affinity ranks highest Cafecito at 13.21% . Very Strong. Score DMDB 58.13% | Fanbase 43.08%

Julio Melgar — latin artist from GT.

Julio Melgar, a Guatemalan-born musician and worship leader, is known for his work in the realm of prophetic worship. He is a founding pastor of "Ministerios…

Julio Melgar

Established

Country: GT | Gender: male | Artist ID: 11e81bc7-3cad-e414-8308-a0369fe50396

Find Artist

Genres

latinlatinspiritualschristianlatin worshiplatin christianchristian music

Influential: 58.13% Fanbase: 43.08% Trending: 65.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cafecito • 13.21% • Very Strong

As of 2025-09-09

1,112,776

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.13% | Fanbase 43.08% | Trending 65.65% | CAREER STAGE: MID_LEVEL

Biography

Julio Melgar, a Guatemalan-born musician and worship leader, is known for his work in the realm of prophetic worship. He is a founding pastor of "Ministerios Intimidad con Dios" in Guatemala City and has released four albums, including "Día De Pentecostés", "Creo En Ti", "Vuelve", and "Se Trata De Ti" which was launched on November 18, 2015.

"Se Trata De Ti" creates an atmosphere for the power of God to move through each song and spontaneous moment of prophetic worship, focusing on exalting and adoring God as the center of our lives. Julio is dedicated to nurturing a generation of worshippers who serve faithfully in their local churches and shine the light of Jesus wherever they go, aiming to bring healing through worship to their communities and beyond.

Report Date: 2025-09-09

Julio Melgar resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, COLOMBIA, ARGENTINA. With a male-leaning (51%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (804,653 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Cafecito, LATAM, Movistar makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Julio Melgar score 5.31% — Very Strong bucket.

Brand: CafecitoBrand: LATAMBrand: Movistar

Followers:1,112,776

Engagements:59,110

Rate:5.3%

Posts:1,712

Avg Likes:58,852

Avg Comments:1,210

Avg Views:804,653

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,112,776 · Engagements 59,110 · Rate 5.3% Posts 1,712 · Views 804,653 · Avg Likes 58,852 · Avg Comments 1,210 · Avg Views 804,653	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 35% 35-44: 12% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (13%) COLOMBIA (11%) ARGENTINA (11%) GUATEMALA (8%) MEXICO (8%)	Top regions: UNITED STATES (13%), COLOMBIA (11%), ARGENTINA (11%)
Platform Engagement	Instagram: 48,575 avg likes/post · Youtube: 804,653 avg views/post	Best reach: Youtube 804,653 avg views; best engagement: Instagram 48,575 avg likes

Top Brand Affinities

Cafecito

Score: 13.21

LATAM

Score: 7.61

Movistar

Score: 6.63

VidaSana

Score: 4.13

Herbalife

Score: 1.83

shein

Score: 1.77

musical.ly

Score: 1.74

Spotify Music

Score: 1.66

Yamaha

Score: 1.63

SheInside

Score: 1.61

Forever 21

Score: 1.35

Bellagio

Score: 1.32

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Cafecito		13.21
LATAM		7.61
Movistar		6.63
VidaSana		4.13
Herbalife		1.83
shein		1.77
musical.ly		1.74
Spotify Music		1.66
Yamaha		1.63
SheInside		1.61
Forever 21		1.35
Bellagio		1.32
Adobe		0.97
Coca-Cola		0.94
Canon		0.94
Beats Electronics		0.91
H&M		0.88
GoPro		0.83
Levi's		0.83
SoundCloud		0.81
Walt Disney		0.80
Nikon		0.79
Vans		0.79
Red Bull		0.74
Sony		0.74
Samsung Group		0.74
MAC Cosmetics		0.73
Starbucks		0.73
FIFA		0.70
McDonald's		0.69
Pandora		0.69
Marvel		0.69
Netflix		0.68
Walmart		0.68
Star Wars		0.67
Nutella		0.66
National Geographic		0.65
DC Entertainment		0.62
Chevrolet		0.58
Marvel Entertainment		0.55
Amazon		0.55
Converse		0.54
Toyota		0.51
Lamborghini		0.50
Apple		0.50
Nissan		0.49
Travelgram		0.46
Honda		0.45
Google		0.42
Adidas		0.41