Julie Byrne
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
18,607
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:07 UTC
Genres
Biography
After a period of introspection and growth, Byrne returns in 2023 with her highly anticipated album, The Greater Wings. This transformative work showcases Byrne's intimate exploration of grief, intimacy, and personal evolution, expanding her signature fingerpicked guitar style with lush instrumentation. With a newfound sense of clarity and purpose, Byrne's music continues to captivate audiences, offering a profound and life-affirming listening experience.
Julie Byrne speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, FRANCE. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (46,846 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,607 · Engagements 2,316 · Rate 12.4% Posts 30 · Views 46,846 · Avg Likes 2,282 · Avg Comments 95 · Avg Views 46,846 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 32% 35-44: 15% 45-64: 9% |
Largest: 25-34 (41%); next: 18-24 (32%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (10%) FRANCE (7%) UNITED KINGDOM (7%) AUSTRALIA (5%) |
Top regions: UNITED STATES (22%), BRAZIL (10%), FRANCE (7%) |
| Platform Engagement | Instagram: 1,572 avg likes/post · Youtube: 46,846 avg views/post | Best reach: Youtube 46,846 avg views; best engagement: Instagram 1,572 avg likes |
Top Brand Affinities
MOOG
Ampeg
Mixcloud
Live Nation
Hasselblad
Akg
Ableton
Amazon Music
Glossier
Spotify Music
Kickstarter
Madewell
| Brand | Category | Score |
|---|---|---|
| MOOG | 43.30 | |
| Ampeg | 21.53 | |
| Mixcloud | 21.28 | |
| Live Nation | 19.83 | |
| Hasselblad | 14.30 | |
| Akg | 14.02 | |
| Ableton | 13.22 | |
| Amazon Music | 12.26 | |
| Glossier | 10.21 | |
| Spotify Music | 9.06 | |
| Kickstarter | 9.05 | |
| Madewell | 8.64 | |
| Kodak | 7.64 | |
| Bonneville | 6.98 | |
| SoundCloud | 5.86 | |
| Polaroid | 5.65 | |
| Coachella | 5.33 | |
| Paramount Pictures | 5.26 | |
| Fujifilm | 5.16 | |
| Lollapalooza | 4.84 | |
| Leica | 4.70 | |
| Airbnb | 4.64 | |
| Emporium | 4.55 | |
| Pacific Northwest Wonderland | 4.53 | |
| Showtime | 4.43 | |
| Loewe | 4.42 | |
| Vodafone | 4.06 | |
| Coors | 4.00 | |
| Hurley | 3.77 | |
| Oculus | 3.70 | |
| Dr. Martens | 3.62 | |
| Tinder | 3.50 | |
| Urban Outfitters | 3.16 | |
| Nickelodeon | 2.90 | |
| Olympus | 2.86 | |
| Pixar | 2.63 | |
| Warner Bros | 2.56 | |
| Pantone Inc | 2.55 | |
| NBC | 2.47 | |
| Budweiser | 2.44 | |
| A Game of Tones | 2.43 | |
| Carhartt | 2.43 | |
| The Olympic Games | 2.28 | |
| Paypal | 2.25 | |
| Sunnies Studios | 2.20 | |
| Guinness | 2.17 | |
| Aperol | 2.11 | |
| Beats Electronics | 2.09 | |
| Philips | 2.06 | |
| Lush | 1.99 |
Official Profiles
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Concerts
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|---|---|---|---|---|
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