Juanes Brand Affinity ranks highest Univision at 18.07% . Very Strong. Score DMDB 73.64% | Fanbase 66.46%

Juanes — pop artist from CO.

Juanes, born Juan Esteban Aristizábal Vásquez on August 9, 1972, in Carolina del Príncipe, Antioquia, Colombia, is a singer, songwriter, guitarist, and author.…

Juanes

Superstar

Country: CO | Gender: male | Artist ID: 11e81bc6-bbc0-7b1e-9642-a0369fe50396

Find Artist

Genres

poplatin popcolombian popmexican poprockrock en espanollatinlatintropical

Influential: 73.64% Fanbase: 66.46% Trending: 77.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.07% • Very Strong

As of 2025-09-09

10,529,896

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.64% | Fanbase 66.46% | Trending 77.23% | CAREER STAGE: SUPERSTAR

Biography

Juanes, born Juan Esteban Aristizábal Vásquez on August 9, 1972, in Carolina del Príncipe, Antioquia, Colombia, is a singer, songwriter, guitarist, and author. He began his musical journey at a young age, learning to play guitar and exploring various Latin music styles. After founding the metal band Ekhymosis, Juanes embarked on a successful solo career, signing with Surco and releasing his debut album, "Fíjate Bien," in 2000. His subsequent albums, including "Un Día Normal" (2002) and "Mi Sangre" (2004), garnered critical acclaim and commercial success, propelling him to global fame.

Throughout his career, Juanes has received numerous awards, including multiple Grammy and Latin Grammy Awards. His innovative approach to music was showcased in albums like "Mis Planes Son Amarte" (2017), the first complete audio-visual album by a Latin artist. Juanes continues to push boundaries with his music, as seen in his 2021 covers album "Origen," where he interprets songs by influential artists. With a diverse musical background and a global fan base, Juanes remains a prominent figure in the Latin music scene.

Report Date: 2025-09-09

Juanes maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, MEXICO, PERU. The audience leans male-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 82,100 avg views per post; Instagram functions as the community touchpoint. Affinity with Univision, Bodytech, Movistar makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Juanes score 0.24% — Low bucket.

Brand: UnivisionBrand: BodytechBrand: Movistar

Followers:10,529,896

Engagements:25,670

Rate:0.2%

Posts:4,593

Avg Likes:24,769

Avg Comments:507

Avg Views:91,677

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,529,896 · Engagements 25,670 · Rate 0.2% Posts 4,593 · Views 91,677 · Avg Likes 24,769 · Avg Comments 507 · Avg Views 91,677	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 35-44: 8% 13-17: 5%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	COLOMBIA (19%) MEXICO (15%) PERU (12%) UNITED STATES (9%) ECUADOR (5%)	Top regions: COLOMBIA (19%), MEXICO (15%), PERU (12%)
Platform Engagement	Instagram: 16,929 avg likes/post · Tiktok: 82,100 avg views/post · Youtube: 9,577 avg views/post	Best reach: Tiktok 82,100 avg views; best engagement: Instagram 16,929 avg likes

Top Brand Affinities

Univision

Score: 18.07

Bodytech

Score: 17.21

Movistar

Score: 15.14

Cafecito

Score: 9.10

Daewoo

Score: 7.95

American Airlines

Score: 7.65

Suavecito

Score: 7.51

VidaSana

Score: 4.33

Tomorrowland

Score: 2.49

MTV

Score: 2.42

Busch

Score: 2.26

Pepsi

Score: 1.78

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Top Brand Affinities

Brand	Category	Score
Univision		18.07
Bodytech		17.21
Movistar		15.14
Cafecito		9.10
Daewoo		7.95
American Airlines		7.65
Suavecito		7.51
VidaSana		4.33
Tomorrowland		2.49
MTV		2.42
Busch		2.26
Pepsi		1.78
Pixar		1.64
Guess		1.46
Coca-Cola		1.44
BBC		1.43
Pandora		1.33
Heineken		1.32
Huawei		1.31
Airbnb		1.30
musical.ly		1.29
Spotify Music		1.28
Universal		1.27
Marvel		1.24
Bellagio		1.22
Versace		1.18
OREO		1.15
Beats Electronics		1.14
FIFA		1.14
Lego		1.06
HBO		1.05
shein		1.04
SheInside		1.00
Levi's		1.00
Pokemon Go		0.99
Huda Beauty		0.98
Walt Disney		0.97
Lamborghini		0.97
Ray-Ban		0.94
Nintendo		0.92
Calvin Klein		0.92
Nutella		0.91
Tesla Motors		0.87
Netflix		0.87
DC Entertainment		0.87
Walmart		0.86
Star Wars		0.84
Adobe		0.83
Marvel Entertainment		0.80
Yamaha		0.77