Juan Pablo Vega

Juan Pablo Vega — pop artist from CO.

Juan Pablo Vega, a Colombian singer-songwriter and producer, won a Latin Grammy in 2016 for his unique blend of alternative pop incorporating elements of…

Influence: 51.08% Fanbase: 24.96% Trending: 64.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 31.57% • Very Strong

As of 2025-09-09

90,685

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:45:21 UTC

Genres

popcolombian indiemexican indieindie poppoprocklatin rockalternativelatin alternativereggaereggae en espanollatinlatin

Biography

Juan Pablo Vega, a Colombian singer-songwriter and producer, won a Latin Grammy in 2016 for his unique blend of alternative pop incorporating elements of reggae, R&B, and hip-hop. With three studio albums including "Nada Personal" (2013), "Juan Pablo Vega" (2021), and the Grammy-nominated "Despideme de Todos" (2023), as well as standout EPs like "Vicio" (2016) and "Las Olas" (2017), Vega has solidified his presence in the Latin American music scene. Notable collaborations include Caloncho, Esteman, Juliana, Monsieur Periné, and Ximena Sariñana, while his production credits span artists like Morat, Mike Bahía, and Greeicy.

Vega's latest project, "Nada Personal (Aniversario 10 Años)," celebrates a decade in music by revisiting his debut album's 12 original tracks alongside collaborations with Santiago Cruz, Duplat, Vicente García, and Catalina García. These artists, more than just collaborators, are close friends and allies in Juan Pablo Vega's musical journey, further cementing his status as a prominent figure in the Colombian pop scene.

Top Brand Affinities

Report Date: 2025-09-09

Juan Pablo Vega has momentum with 25-34 & 18-24 audiences—particularly in COLOMBIA, MEXICO, UNITED STATES. A heavily female (67%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 1,470 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Movistar, Akg, Pro Tools signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Juan Pablo Vega score 1.62% — Moderate bucket.

Brand: MovistarBrand: AkgBrand: Pro Tools

Followers:90,685

Engagements:1,470

Rate:1.6%

Posts:64

Avg Likes:1,470

Avg Comments:78

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 90,685 · Engagements 1,470 · Rate 1.6% Posts 64 · Views 0 · Avg Likes 1,470 · Avg Comments 78 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 30% 35-44: 15% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (30%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	COLOMBIA (54%) MEXICO (23%) UNITED STATES (6%) PERU (3%) ECUADOR (2%)	Top regions: COLOMBIA (54%), MEXICO (23%), UNITED STATES (6%)
Platform Engagement	Instagram: 1,470 avg likes/post	best engagement: Instagram 1,470 avg likes

Top Brand Affinities

Movistar

Score: 31.57

Akg

Score: 28.33

Pro Tools

Score: 16.77

MOOG

Score: 15.83

LATAM

Score: 15.63

Akai

Score: 14.69

Cafecito

Score: 13.07

Amazon Music

Score: 12.44

Sennheiser

Score: 11.46

Atmos

Score: 10.59

Ableton

Score: 9.06

Daewoo

Score: 7.15

Brand	Category	Score
Movistar		31.57
Akg		28.33
Pro Tools		16.77
MOOG		15.83
LATAM		15.63
Akai		14.69
Cafecito		13.07
Amazon Music		12.44
Sennheiser		11.46
Atmos		10.59
Ableton		9.06
Daewoo		7.15
Suavecito		7.04
American Airlines		5.88
Spotify Music		5.44
Lollapalooza		3.64
musical.ly		3.09
Summit Entertainment		3.07
VidaSana		2.59
Kodak		2.20
Beats Electronics		2.16
Pantone Inc		1.92
Pepsi		1.87
Sony		1.73
BBC		1.71
Jaguar		1.70
Pixar		1.57
Yamaha		1.56
Jack Daniels		1.55
SoundCloud		1.51
Vans		1.40
Polaroid		1.39
Fujifilm		1.38
Canon		1.36
Nikon		1.33
Huawei		1.32
Coachella		1.28
Bellagio		1.24
Star Wars		1.19
DC Entertainment		1.15
GoPro		1.15
Travelgram		1.13
FIFA		1.08
Adobe		1.08
Netflix		1.07
Pandora		1.07
Coca-Cola		1.05
Guess		1.03
Converse		1.02
Lego		1.00