Juan Luis Guerra 4.40 Brand Affinity ranks highest Univision at 22.74% . Very Strong. Score DMDB 68.83% | Fanbase 59.13%

Juan Luis Guerra 4.40 — pop artist from DO.

Juan Luis Guerra is a Dominican musician, composer, arranger, and producer, widely recognized and awarded in the Latin music scene. Known for hits like…

Juan Luis Guerra 4.40

Recognizable

Country: DO | Artist ID: 5002b62a-f998-11e8-a137-549f35141000

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Genres

poplatin poplatinlatinbachatasalsa choketropical

Influential: 68.83% Fanbase: 59.13% Trending: 73.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 22.74% • Very Strong

As of 2025-09-09

6,177,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.83% | Fanbase 59.13% | Trending 73.68% | CAREER STAGE: MAINSTREAM

Biography

Juan Luis Guerra is a Dominican musician, composer, arranger, and producer, widely recognized and awarded in the Latin music scene. Known for hits like "Bachata Rosa," "Ojalá Que Llueva Café," and "La Bilirrubina," he has significantly influenced Latin American music with iconic albums such as "Bachata Rosa" and "La Llave De Mi Corazón."

In 2021, he won three Latin Grammy Awards, including Best Pop Vocal Album for "Privé." Guerra embarked on the "Entre Mar y Palmeras" tour from 2021 to 2023, selling out over 15 consecutive venues across Europe, the United States, and Latin America. On September 22, 2023, he released his new single "Mambo 23," showcasing an eclectic fusion of merengue mambo, bachata, trap, and other musical styles. Additionally, Guerra ventured into the film industry with the animated movie "Capitán Avispa," inspired by his song "Las Avispas," where he oversaw the idea, musicalization, and production of the soundtrack, now available on all digital platforms.

Report Date: 2025-09-09

Juan Luis Guerra 4.40 connects with 18-24 & 25-34 audiences and shows durable traction across COLOMBIA, DOMINICAN REPUBLIC, UNITED STATES. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 325,850 avg views per post; Tiktok adds dependable engagement depth. Overlap with Univision, Movistar, Cafecito highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Juan Luis Guerra 4.40 moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Juan Luis Guerra 4.40 score 0.65% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:6,177,500

Engagements:39,880

Rate:0.6%

Posts:1,494

Avg Likes:38,246

Avg Comments:785

Avg Views:337,587

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,177,500 · Engagements 39,880 · Rate 0.6% Posts 1,494 · Views 337,587 · Avg Likes 38,246 · Avg Comments 785 · Avg Views 337,587	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 37% 35-44: 13% 45-64: 7%	Largest: 18-24 (39%); next: 25-34 (37%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	COLOMBIA (13%) DOMINICAN REPUBLIC (13%) UNITED STATES (13%) VENEZUELA (8%) PERU (7%)	Top regions: COLOMBIA (13%), DOMINICAN REPUBLIC (13%), UNITED STATES (13%)
Platform Engagement	Instagram: 15,810 avg likes/post · Tiktok: 325,850 avg views/post · Youtube: 11,737 avg views/post	Best reach: Tiktok 325,850 avg views; best engagement: Tiktok 21,000 avg likes

Top Brand Affinities

Univision

Score: 22.74

Movistar

Score: 12.72

Cafecito

Score: 12.19

American Airlines

Score: 8.26

Daewoo

Score: 7.33

VidaSana

Score: 7.26

Suavecito

Score: 6.95

Iberostar Hotels & Resorts

Score: 5.03

Amway

Score: 4.08

Gatorade

Score: 3.57

Nickelodeon

Score: 2.61

Garnier

Score: 2.41

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Top Brand Affinities

Brand	Category	Score
Univision		22.74
Movistar		12.72
Cafecito		12.19
American Airlines		8.26
Daewoo		7.33
VidaSana		7.26
Suavecito		6.95
Iberostar Hotels & Resorts		5.03
Amway		4.08
Gatorade		3.57
Nickelodeon		2.61
Garnier		2.41
Tomorrowland		2.25
Lollapalooza		2.18
Transformers		2.14
H&M		2.01
Aperol		1.99
Spotify Music		1.93
Pantone Inc		1.93
Herbalife		1.89
Snoopy And The Peanuts Gang		1.82
Primark		1.61
Pixar		1.61
Bershka		1.60
musical.ly		1.57
Forever 21		1.56
Pic Collage		1.55
Sephora		1.50
Microsoft		1.46
Pepsi		1.45
Vogue		1.38
FashionNova		1.32
Fiat		1.31
Guinness		1.29
Coca-Cola		1.29
Lamborghini		1.28
Renault		1.26
Bellagio		1.24
OREO		1.22
Mitsubishi Motors		1.21
Marvel		1.21
Ferrero		1.15
Huawei		1.13
Netflix		1.11
Universal		1.10
Los Angeles Lakers		1.05
Walt Disney		1.04
shein		1.04
SheInside		1.04
Ray-Ban		1.00