Juan Fernando Velasco
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
216,154
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:30 UTC
Genres
Biography
Juan Fernando Velasco resonates most with 25-34 & 35-44 audiences and shows durable presence in ECUADOR, COLOMBIA, UNITED STATES. With a heavily female (75%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (316 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to La Perla, Univision, Bodytech makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 216,154 · Engagements 316 · Rate 0.1% Posts 957 · Views 0 · Avg Likes 316 · Avg Comments 15 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 35-44: 22% 18-24: 21% 45-64: 5% |
Largest: 25-34 (50%); next: 35-44 (22%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
ECUADOR (64%) COLOMBIA (22%) UNITED STATES (6%) SPAIN (1%) MEXICO (1%) |
Top regions: ECUADOR (64%), COLOMBIA (22%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 316 avg likes/post | best engagement: Instagram 316 avg likes |
Top Brand Affinities
La Perla
Univision
Bodytech
Movistar
American Airlines
LATAM
Cafecito
Amazon Music
Delicius
Suavecito
VidaSana
Pic Collage
| Brand | Category | Score |
|---|---|---|
| La Perla | 36.55 | |
| Univision | 25.28 | |
| Bodytech | 16.48 | |
| Movistar | 15.82 | |
| American Airlines | 13.66 | |
| LATAM | 13.20 | |
| Cafecito | 9.26 | |
| Amazon Music | 8.82 | |
| Delicius | 8.59 | |
| Suavecito | 6.45 | |
| VidaSana | 5.91 | |
| Pic Collage | 3.50 | |
| Tomorrowland | 1.87 | |
| Spotify Music | 1.86 | |
| Herbalife | 1.85 | |
| Snoopy And The Peanuts Gang | 1.83 | |
| Marvel | 1.64 | |
| Forever 21 | 1.63 | |
| Bellagio | 1.50 | |
| Lamborghini | 1.48 | |
| Cadillac | 1.47 | |
| FIFA | 1.40 | |
| Pandora | 1.33 | |
| musical.ly | 1.31 | |
| Guess | 1.27 | |
| UFC | 1.26 | |
| OREO | 1.14 | |
| Universal | 1.09 | |
| Sony | 1.09 | |
| Anastasia Beverly Hills | 1.06 | |
| Calvin Klein | 0.99 | |
| Pokemon Go | 0.99 | |
| Coca-Cola | 0.98 | |
| Pixar | 0.97 | |
| L'Oréal Paris | 0.94 | |
| Pepsi | 0.91 | |
| Maybelline | 0.89 | |
| Netflix | 0.88 | |
| SheInside | 0.84 | |
| Vogue | 0.84 | |
| Ray-Ban | 0.81 | |
| Amazon | 0.77 | |
| Walt Disney | 0.77 | |
| Lego | 0.76 | |
| Star Wars | 0.75 | |
| MAC Cosmetics | 0.74 | |
| DC Entertainment | 0.68 | |
| Travelgram | 0.67 | |
| Canon | 0.66 | |
| Beats Electronics | 0.63 |
Official Profiles
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LoginArtist: Juan Fernando Velasco
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
