JPEGMAFIA

JPEGMAFIA — alternative artist from US.

Born in New York City to Jamaican parents, JPEGMAFIA, known as "Peggy" to fans, spent most of his childhood in Brooklyn before moving to the South in his teens…

Influence: 63.93% Fanbase: 53.23% Trending: 69.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 21.18% • Very Strong

As of 2025-09-08

1,054,774

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 07:08:53 UTC

Genres

alternativeescape roomhip-hop & raphip hopraphip-hop/rapunderground hip hopalternative hip hopindustrial hip hopexperimental hip hop

Biography

Born in New York City to Jamaican parents, JPEGMAFIA, known as "Peggy" to fans, spent most of his childhood in Brooklyn before moving to the South in his teens to confront racism. After high school, he joined the military, serving in various locations including Iraq, influencing his unique solo approach to writing, recording, producing, and mixing his music. His sound is characterized by darkness and humor, blurring the lines between villain, satirist, hood protector, and nihilist.

Top Brand Affinities

Report Date: 2025-09-08

JPEGMAFIA reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (86%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (85,980 avg views per post); Instagram layers on depth and replies. The audience sits near Ableton, Akai, SoundCloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JPEGMAFIA score 4.81% — Very Strong bucket.

Brand: AbletonBrand: AkaiBrand: SoundCloud

Followers:1,054,774

Engagements:50,779

Rate:4.8%

Posts:435

Avg Likes:50,356

Avg Comments:615

Avg Views:85,980

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,054,774 · Engagements 50,779 · Rate 4.8% Posts 435 · Views 85,980 · Avg Likes 50,356 · Avg Comments 615 · Avg Views 85,980	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (46%) CANADA (6%) UNITED KINGDOM (5%) AUSTRALIA (3%) BRAZIL (3%)	Top regions: UNITED STATES (46%), CANADA (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 46,275 avg likes/post · Tiktok: 0 avg views/post · Youtube: 85,980 avg views/post	Best reach: Youtube 85,980 avg views; best engagement: Instagram 46,275 avg likes

Top Brand Affinities

Ableton

Score: 21.18

Akai

Score: 18.02

SoundCloud

Score: 14.19

Mixcloud

Score: 12.12

Vivienne Westwood

Score: 9.93

Maison Margiela

Score: 8.38

Champion

Score: 7.95

Amazon Music

Score: 7.41

Acne Studios

Score: 7.30

Pioneer

Score: 6.64

Beats Electronics

Score: 6.59

Kodak

Score: 6.45

Brand	Category	Score
Ableton		21.18
Akai		18.02
SoundCloud		14.19
Mixcloud		12.12
Vivienne Westwood		9.93
Maison Margiela		8.38
Champion		7.95
Amazon Music		7.41
Acne Studios		7.30
Pioneer		6.64
Beats Electronics		6.59
Kodak		6.45
Spotify Music		6.03
Coachella		5.25
Lollapalooza		4.52
Stüssy		4.27
Supreme		3.98
Fallout		3.98
Cartoon Network		3.59
Oculus		3.47
Mortal Kombat		3.37
Sprite		3.27
Dr. Martens		3.15
Polaroid		2.97
Fujifilm		2.92
Tinder		2.85
Hennessy		2.78
Carhartt		2.74
Nickelodeon		2.71
Nintendo		2.64
Nokia		2.59
Showtime		2.45
Monster Beverage		2.40
NHL		2.40
Adobe		2.16
Warner Bros		2.13
Los Angeles Lakers		2.08
Sneakerhead		2.06
Vans		2.06
Chrysler		1.99
Balenciaga		1.98
Timberland		1.93
Vogue		1.91
Chipotle Mexican Grill		1.85
Fenty beauty		1.82
Ubisoft		1.78
The North Face		1.77
Activision Blizzard		1.76
Versace		1.74
Walmart		1.66