JOYRYDE

JOYRYDE — hip-hop & rap artist from GB.

Hailing from England, Jon Ford, also known as JOYRYDE, is a dynamic DJ and producer known for his energetic fusion of garage, house, and trap music. After…

Influence: 58.65% Fanbase: 43.02% Trending: 66.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 161.54% • Very Strong

As of 2025-09-08

201,760

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:31 UTC

Genres

hip-hop & rapelectronic traptrap/future basselectronicedmelectro housebass housedanceelectronic

Biography

Hailing from England, Jon Ford, also known as JOYRYDE, is a dynamic DJ and producer known for his energetic fusion of garage, house, and trap music. After gaining recognition in the psytrance scene and as part of the EDM duo Lets Be Friends, Ford launched JOYRYDE in 2015, captivating audiences and headlining DJs like DJ Snake, Diplo, and Skrillex with his bass-heavy sound. His collaborations and performances at major festivals solidified his reputation, leading to the release of his debut album BRAVE in 2020, featuring a bold mix of grime, bass music, and trap.

Born in 1985 to John Ford, co-founder of Phantasm Records, Jon Ford began his musical journey early on, releasing music under various aliases before focusing on JOYRYDE. Transitioning from psytrance to genres like electro-house and dubstep with Lets Be Friends, Ford's solo project JOYRYDE gained momentum with hits like "MERCY" and "HOT DRUM." His partnership with Skrillex on "AGEN WIDA" and subsequent singles under HARD Recs set the stage for the release of BRAVE, showcasing Ford's distinctive style and featuring collaborations with artists like NoLay and Youngs Teflon.

Top Brand Affinities

Report Date: 2025-09-08

JOYRYDE is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, MEXICO. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (6,910 avg likes per post); Instagram builds the community layer. Affinity data highlights iHeartRaves, Phase One, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JOYRYDE score 3.42% — Very Strong bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Pioneer

Followers:201,760

Engagements:6,910

Rate:3.4%

Posts:265

Avg Likes:6,910

Avg Comments:146

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 201,760 · Engagements 6,910 · Rate 3.4% Posts 265 · Views 0 · Avg Likes 6,910 · Avg Comments 146 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 35% 35-44: 10% 13-17: 4%	Largest: 25-34 (49%); next: 18-24 (35%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (45%) CANADA (5%) MEXICO (5%) INDIA (3%) BRAZIL (3%)	Top regions: UNITED STATES (45%), CANADA (5%), MEXICO (5%)
Platform Engagement	Instagram: 6,910 avg likes/post	best engagement: Instagram 6,910 avg likes

Top Brand Affinities

iHeartRaves

Score: 161.54

Phase One

Score: 69.97

Pioneer

Score: 54.03

Ableton

Score: 47.53

Mixcloud

Score: 36.22

Trancefamily

Score: 33.03

Tomorrowland

Score: 23.67

SoundCloud

Score: 17.77

Akai

Score: 16.23

Coachella

Score: 10.26

Lollapalooza

Score: 8.20

Pro Tools

Score: 7.90

Brand	Category	Score
iHeartRaves		161.54
Phase One		69.97
Pioneer		54.03
Ableton		47.53
Mixcloud		36.22
Trancefamily		33.03
Tomorrowland		23.67
SoundCloud		17.77
Akai		16.23
Coachella		10.26
Lollapalooza		8.20
Pro Tools		7.90
Beats Electronics		7.63
Amazon Music		7.37
Spotify Music		5.56
Coors		4.75
Bud Light		4.46
Taco Bell		4.27
Urban Outfitters		4.24
Acura		3.98
Monster Beverage		3.84
Stüssy		3.61
Red Bull		3.53
Mortal Kombat		3.42
Dr. Martens		3.37
Forever 21		3.09
Chrysler		2.85
Grand Theft Auto		2.67
Supreme		2.66
Hennessy		2.63
A Game of Tones		2.43
Kodak		2.41
Carhartt		2.39
MTV		2.37
Mazda		2.31
Los Angeles Lakers		2.30
Bellagio		2.23
Vans		2.21
Subaru		2.18
Scion		2.15
Lululemon Athletica		2.14
Jack Daniels		2.14
Busch		2.10
GoPro		2.10
Lexus		2.09
Budweiser		2.05
Pokemon Go		2.03
NFL		1.96
Ubisoft		1.92
Target		1.90

Official Profiles

Artist: JOYRYDE

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-03-01 03:30 UTC	JOYRYDE, Armnhmr, Calcium, Softest Hard, Emorfik, Skilah	Bill Graham Civic Auditorium	San Francisco, United States	songkick.com ticketmaster.evyy.net ticketmaster.evyy.net ticketmaster.evyy.net