Joyful
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
458,077
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:32 UTC
Genres
Biography
Joyful is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (58,068 avg views per post); Youtube builds the community layer. Affinity data highlights Terraria, Capcom, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 458,077 · Engagements 3,988 · Rate 0.9% Posts 305 · Views 67,447 · Avg Likes 3,761 · Avg Comments 176 · Avg Views 67,447 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 36% 35-44: 10% 13-17: 6% |
Largest: 18-24 (45%); next: 25-34 (36%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (7%) INDONESIA (7%) VIETNAM (5%) FRANCE (4%) |
Top regions: UNITED STATES (20%), BRAZIL (7%), INDONESIA (7%) |
| Platform Engagement | Instagram: 1,356 avg likes/post · Tiktok: 9,379 avg views/post · Youtube: 58,068 avg views/post | Best reach: Youtube 58,068 avg views; best engagement: Youtube 1,774 avg likes |
Top Brand Affinities
Terraria
Capcom
Ableton
Rockstar Games
Pagani
SoundCloud
Sega
Beats Electronics
Resident Evil
Clash Royale
ASUS
PlayerUnknown's Battlegrounds
| Brand | Category | Score |
|---|---|---|
| Terraria | 24.68 | |
| Capcom | 11.43 | |
| Ableton | 10.23 | |
| Rockstar Games | 10.03 | |
| Pagani | 9.93 | |
| SoundCloud | 8.43 | |
| Sega | 7.45 | |
| Beats Electronics | 7.05 | |
| Resident Evil | 6.43 | |
| Clash Royale | 6.29 | |
| ASUS | 5.74 | |
| PlayerUnknown's Battlegrounds | 5.73 | |
| Call of Duty | 5.69 | |
| SpeedPaint | 5.33 | |
| Clash of Clans | 5.23 | |
| Ubisoft | 5.09 | |
| Counter-Strike | 4.58 | |
| Need for Speed | 4.57 | |
| Spotify Music | 4.49 | |
| Dota 2 | 4.47 | |
| Bandai Namco | 4.30 | |
| Cartoon Network | 4.21 | |
| League of Legends | 3.85 | |
| Nintendo | 3.79 | |
| Transformers | 3.72 | |
| Mortal Kombat | 3.59 | |
| Fallout | 3.55 | |
| Gundam | 3.55 | |
| Monster Beverage | 3.12 | |
| Marvel | 2.94 | |
| McLaren | 2.93 | |
| Bugatti | 2.90 | |
| Grand Theft Auto | 2.88 | |
| Nickelodeon | 2.70 | |
| Pokemon | 2.69 | |
| Adobe | 2.66 | |
| Rolls-Royce | 2.59 | |
| Hot Wheels | 2.49 | |
| Marvel Entertainment | 2.44 | |
| Tomorrowland | 2.39 | |
| PlayStation | 2.39 | |
| Intel | 2.38 | |
| Lamborghini | 2.20 | |
| Dodge | 2.17 | |
| Pokemon Go | 2.08 | |
| Boeing | 2.07 | |
| Xbox | 1.89 | |
| Activision Blizzard | 1.83 | |
| Sony | 1.79 | |
| UFC | 1.57 |
Official Profiles
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LoginArtist: Joyful
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 2,534,890
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















