Joyce Sims
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
5,335
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 12:48:29 UTC
Genres
Biography
Joyce Sims resonates with 35-44 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily male (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 365 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Akai, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,335 · Engagements 365 · Rate 6.8% Posts 372 · Views 0 · Avg Likes 365 · Avg Comments 26 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 33% 25-34: 28% 45-64: 28% 18-24: 9% |
Largest: 35-44 (33%); next: 25-34 (28%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (62%) UNITED KINGDOM (15%) BRAZIL (3%) GERMANY (2%) ITALY (1%) |
Top regions: UNITED STATES (62%), UNITED KINGDOM (15%), BRAZIL (3%) |
| Platform Engagement | Instagram: 365 avg likes/post | best engagement: Instagram 365 avg likes |
Top Brand Affinities
Mixcloud
Akai
MOOG
Warner Music
Live Nation
Amazon Music
Pioneer
ITV
Pro Tools
iHeartRadio Music Awards
WNBA
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 95.58 | |
| Akai | 30.73 | |
| MOOG | 29.74 | |
| Warner Music | 28.95 | |
| Live Nation | 26.47 | |
| Amazon Music | 26.36 | |
| Pioneer | 23.62 | |
| ITV | 18.84 | |
| Pro Tools | 17.32 | |
| iHeartRadio Music Awards | 14.56 | |
| WNBA | 14.17 | |
| Sennheiser | 11.62 | |
| Banana Republic | 10.84 | |
| Ableton | 10.34 | |
| NBC | 9.19 | |
| CNN | 8.86 | |
| FOX | 8.48 | |
| MTV | 8.44 | |
| Beats Electronics | 8.40 | |
| SoundCloud | 6.91 | |
| Spotify Music | 6.51 | |
| Vivienne Westwood | 5.71 | |
| Champion | 5.58 | |
| Macy's | 5.43 | |
| boohoo | 5.30 | |
| Steve Madden | 4.91 | |
| Ferragamo | 4.91 | |
| Paramount Pictures | 4.64 | |
| Verizon | 4.56 | |
| BBC | 4.51 | |
| Alexander McQueen | 4.41 | |
| NORDSTROM | 4.32 | |
| Hennessy | 4.17 | |
| ESPN | 4.13 | |
| Los Angeles Lakers | 4.02 | |
| Warner Bros | 3.98 | |
| TOM FORD | 3.95 | |
| Moschino | 3.85 | |
| ABC | 3.79 | |
| NFL | 3.57 | |
| Uber | 3.50 | |
| Oculus | 3.49 | |
| Bethesda Softworks | 3.41 | |
| Bacardi | 3.33 | |
| NBA | 3.25 | |
| Versace | 3.24 | |
| Urban Outfitters | 3.15 | |
| Amazon | 3.13 | |
| Cadillac | 3.13 | |
| Christian Louboutin | 3.13 |
Official Profiles
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LoginArtist: Joyce Sims
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
