Joyce Blessing

Joyce Blessing — hip-hop & rap artist from GH.

Joyce Blessing, a prominent Ghanaian gospel artist, has garnered numerous accolades and nominations in various music awards since her debut in 2014. With her…

Influence: 54.42% Fanbase: 43.51% Trending: 59.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 17.39% • Very Strong

As of 2025-09-09

443,693

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:45:21 UTC

Genres

hip-hop & raphiplifeafricanazontospiritualschristianghanaian gospelgospelchristian music

Biography

Joyce Blessing, a prominent Ghanaian gospel artist, has garnered numerous accolades and nominations in various music awards since her debut in 2014. With her "Heavy Price" album, she secured nominations in multiple categories at the Ghana Music Awards, winning Best Gospel Album of the Year. In 2018, Blessing dominated the gospel music scene in Ghana, winning prestigious awards such as Gospel Artiste of the Year at the Ghana Entertainment Awards USA and Ghana Music Awards South Africa.

Continuing her success in 2019, Blessing received nominations at international music awards like the Hippo Music Awards in Uganda and MAWA 2019 in Nigeria, while also winning at the Maranatha Global Worship Music Awards in Kenya. Beyond her musical achievements, Blessing has established a charity foundation that provides support to marginalized groups in Ghanaian society, showcasing her commitment to using her platform for positive impact.

Top Brand Affinities

Report Date: 2025-09-09

Joyce Blessing converts attention from 25-34 & 18-24 audiences across GHANA, UNITED STATES, UNITED KINGDOM. Audience shape is male-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 38,834 avg views per post, with supportive conversation on Youtube. Shared audience with Airtel, Vodafone, Mothercare underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joyce Blessing score 0.29% — Low bucket.

Brand: AirtelBrand: VodafoneBrand: Mothercare

Followers:443,693

Engagements:1,295

Rate:0.3%

Posts:682

Avg Likes:1,191

Avg Comments:104

Avg Views:38,834

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 443,693 · Engagements 1,295 · Rate 0.3% Posts 682 · Views 38,834 · Avg Likes 1,191 · Avg Comments 104 · Avg Views 38,834	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 34% 35-44: 10% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (34%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	GHANA (51%) UNITED STATES (17%) UNITED KINGDOM (8%) GERMANY (3%) ITALY (3%)	Top regions: GHANA (51%), UNITED STATES (17%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 295 avg likes/post · Youtube: 38,834 avg views/post	Best reach: Youtube 38,834 avg views; best engagement: Youtube 896 avg likes

Top Brand Affinities

Airtel

Score: 17.39

Vodafone

Score: 14.49

Mothercare

Score: 7.86

CNN

Score: 7.26

Alibaba

Score: 6.92

boohoo

Score: 6.44

FashionNova

Score: 4.26

Hennessy

Score: 3.75

BBC

Score: 3.45

Herbalife

Score: 3.06

FOREX

Score: 3.02

Comedy Central

Score: 3.01

Brand	Category	Score
Airtel		17.39
Vodafone		14.49
Mothercare		7.86
CNN		7.26
Alibaba		6.92
boohoo		6.44
FashionNova		4.26
Hennessy		3.75
BBC		3.45
Herbalife		3.06
FOREX		3.02
Comedy Central		3.01
shein		2.08
Versace		1.95
SheInside		1.90
Primark		1.77
Guinness		1.52
SoundCloud		1.37
Yves Saint Laurent		1.35
FIFA		1.32
Mercedes-Benz		1.32
Beats Electronics		1.25
Spotify Music		1.08
NBA		1.08
Vogue		1.06
Prada		1.00
Rolex		0.98
Balenciaga		0.97
Gucci		0.92
Adobe		0.90
Maybelline		0.89
The Olympic Games		0.84
National Geographic		0.81
Puma		0.74
musical.ly		0.73
Louis Vuitton		0.72
Zara		0.72
Google		0.69
Toyota		0.66
Apple		0.66
WWE		0.62
Adidas		0.60
Lamborghini		0.58
Christian Dior		0.53
Samsung Group		0.53
Coca-Cola		0.52
Chanel		0.50
Marvel Entertainment		0.45
Vans		0.40
Nike		0.35