Joy Oladokun
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
392,482
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:00 UTC
Genres
Biography
Joy Oladokun reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily female (57%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,272 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Warby Parker, Amazon Music, Madewell suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 392,482 · Engagements 1,853 · Rate 0.5% Posts 1,015 · Views 2,062 · Avg Likes 1,839 · Avg Comments 30 · Avg Views 2,062 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 33% 35-44: 16% 45-64: 12% |
Largest: 25-34 (35%); next: 18-24 (33%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (56%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (3%) FRANCE (2%) |
Top regions: UNITED STATES (56%), CANADA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,690 avg likes/post · Tiktok: 1,272 avg views/post · Youtube: 790 avg views/post | Best reach: Tiktok 1,272 avg views; best engagement: Instagram 1,690 avg likes |
Top Brand Affinities
Warby Parker
Amazon Music
Madewell
Pro Tools
Free People
Anthropologie
Glossier
Ableton
Spotify Music
NBC
Kickstarter
Target
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 25.50 | |
| Amazon Music | 16.30 | |
| Madewell | 11.54 | |
| Pro Tools | 8.03 | |
| Free People | 7.77 | |
| Anthropologie | 7.73 | |
| Glossier | 7.22 | |
| Ableton | 7.20 | |
| Spotify Music | 7.12 | |
| NBC | 7.07 | |
| Kickstarter | 7.06 | |
| Target | 6.20 | |
| Kroger | 6.10 | |
| Pacific Northwest Wonderland | 6.02 | |
| Margaritaville | 6.01 | |
| Coachella | 5.89 | |
| Gillette | 5.86 | |
| Showtime | 5.76 | |
| Paramount Pictures | 5.71 | |
| iHeartRadio Music Awards | 5.48 | |
| Lollapalooza | 5.17 | |
| Chick-fil-A | 4.92 | |
| Coors | 4.88 | |
| Airbnb | 4.79 | |
| BarkBox | 4.69 | |
| Pfizer | 4.62 | |
| NORDSTROM | 4.48 | |
| Lululemon Athletica | 4.47 | |
| Verizon | 4.15 | |
| Busch | 3.94 | |
| Urban Outfitters | 3.78 | |
| CNN | 3.73 | |
| Taco Bell | 3.71 | |
| SoundCloud | 3.56 | |
| Gatorade | 3.55 | |
| OLD NAVY | 3.53 | |
| American Eagle | 3.51 | |
| Dr. Martens | 3.48 | |
| PetSmart | 3.47 | |
| Costco | 3.46 | |
| Tinder | 3.15 | |
| Emporium | 3.03 | |
| Carhartt | 3.02 | |
| Chipotle Mexican Grill | 2.95 | |
| Polaroid | 2.91 | |
| The Olympic Games | 2.83 | |
| NHL | 2.79 | |
| Nickelodeon | 2.78 | |
| Abercrombie & Fitch | 2.74 | |
| Beats Electronics | 2.70 |
Official Profiles
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LoginArtist: Joy Oladokun
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 03:00 UTC | Girls Just Wanna Weekend 2026 | Barceló Maya Grand Resort | Playa del Carmen, Mexico | — |
| 2026-01-22 03:00 UTC | Dave & Tim Riviera Maya 2026 | Moon Palace Cancun | Cancún, Mexico | — |
