Joy Crookes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
843,668
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:53 UTC
Genres
Biography
In October 2021, Joy will release her highly anticipated debut album 'SKIN', a collection of songs that reflect her journey of self-discovery and growth. With themes ranging from mental health to politics, Joy's poignant and timeless work showcases her ability to connect with audiences on a deeply personal level.
Joy Crookes draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily female (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 14,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Selfridges, Depop, Nasty Gal makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 843,668 · Engagements 9,983 · Rate 1.2% Posts 419 · Views 17,580 · Avg Likes 9,880 · Avg Comments 97 · Avg Views 17,580 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 31% 13-17: 8% 35-44: 6% |
Largest: 18-24 (53%); next: 25-34 (31%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (12%) BRAZIL (6%) FRANCE (5%) CANADA (3%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (12%), BRAZIL (6%) |
| Platform Engagement | Instagram: 8,704 avg likes/post · Tiktok: 14,200 avg views/post · Youtube: 3,380 avg views/post | Best reach: Tiktok 14,200 avg views; best engagement: Instagram 8,704 avg likes |
Top Brand Affinities
Selfridges
Depop
Nasty Gal
Glossier
Tate Modern
MISSGUIDED
Ableton
JACQUEMUS
Amazon Music
ASOS
boohoo
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Selfridges | 13.96 | |
| Depop | 11.01 | |
| Nasty Gal | 10.66 | |
| Glossier | 10.58 | |
| Tate Modern | 10.38 | |
| MISSGUIDED | 9.28 | |
| Ableton | 8.74 | |
| JACQUEMUS | 8.55 | |
| Amazon Music | 8.48 | |
| ASOS | 8.37 | |
| boohoo | 7.93 | |
| Pro Tools | 7.76 | |
| Urban Outfitters | 7.66 | |
| Vauxhall | 7.48 | |
| Acne Studios | 7.16 | |
| Topshop | 6.54 | |
| Vivienne Westwood | 6.44 | |
| Dr. Martens | 6.34 | |
| Alexander McQueen | 6.12 | |
| SoundCloud | 5.43 | |
| Fenty beauty | 5.02 | |
| Spotify Music | 4.89 | |
| Coachella | 4.78 | |
| Coach | 4.65 | |
| Harrods | 4.53 | |
| Loewe | 4.51 | |
| Stüssy | 4.51 | |
| Moncler | 3.93 | |
| Tesco | 3.86 | |
| Showtime | 3.69 | |
| Kodak | 3.69 | |
| BBC | 3.69 | |
| Miu Miu | 3.67 | |
| Beats Electronics | 3.66 | |
| Polaroid | 3.50 | |
| Carhartt | 3.50 | |
| Sunnies Studios | 3.38 | |
| NARS Cosmetics | 3.35 | |
| Aperol | 3.33 | |
| Tinder | 3.24 | |
| Vogue | 3.08 | |
| H&M | 2.99 | |
| Guinness | 2.98 | |
| Christian Louboutin | 2.96 | |
| Pull&Bear | 2.89 | |
| Primark | 2.82 | |
| Hennessy | 2.64 | |
| Bershka | 2.63 | |
| Lollapalooza | 2.61 | |
| Balenciaga | 2.49 |
Official Profiles
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LoginArtist: Joy Crookes
The map shows every radio station that aired Joy Crookes today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 2,765,160
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,661,144 | 96.24% |
| [+] |
Audiomack |
99,590 | 3.60% |
| [+] |
Pandora |
2,710 | 0.10% |
| [+] |
Yandex |
1,716 | 0.06% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Joy Crookes, Arthur Hill | Vega | Copenhagen, Denmark | |
| 2025-12-09 03:30 UTC | Joy Crookes, Cirkus | Cirkus | Stockholm, Sweden | |
| 2025-12-10 03:00 UTC | Joy Crookes, Rockefeller Scene | Rockefeller Music Hall | Oslo, Norway | |
| 2025-12-10 03:00 UTC | Joy Crookes | Leiligheten Rockefeller | Oslo, Norway | |
| 2026-01-01 00:00 UTC | New Years at the Bowl 2025 | Sidney Myer Music Bowl | Melbourne, Australia | — |
| 2026-01-03 04:00 UTC | Joy Crookes | Enmore Theatre | Sydney, Australia | |
| 2026-01-04 03:00 UTC | Joy Crookes | Fortitude Music Hall | brisbane central business district, Australia |
