Joy Anonymous
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
116,139
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:00:39 UTC
Genres
Biography
Joy Anonymous resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily male (80%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (3,526 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Panavision, Mixcloud, MOOG makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 116,139 · Engagements 1,819 · Rate 1.6% Posts 784 · Views 4,991 · Avg Likes 1,802 · Avg Comments 32 · Avg Views 4,991 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 37% 35-44: 14% 45-64: 6% |
Largest: 25-34 (39%); next: 18-24 (37%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED KINGDOM (33%) UNITED STATES (14%) AUSTRALIA (6%) FRANCE (5%) ARGENTINA (4%) |
Top regions: UNITED KINGDOM (33%), UNITED STATES (14%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 1,622 avg likes/post · Tiktok: 3,526 avg views/post · Youtube: 1,465 avg views/post | Best reach: Tiktok 3,526 avg views; best engagement: Instagram 1,622 avg likes |
Top Brand Affinities
Panavision
Mixcloud
MOOG
SUSHISAMBA
Warner Music
Vauxhall
Tate Modern
ITV
Ableton
Selfridges
Waitrose
Eurostar
| Brand | Category | Score |
|---|---|---|
| Panavision | 60.99 | |
| Mixcloud | 43.65 | |
| MOOG | 30.88 | |
| SUSHISAMBA | 29.98 | |
| Warner Music | 29.56 | |
| Vauxhall | 26.33 | |
| Tate Modern | 21.99 | |
| ITV | 21.58 | |
| Ableton | 21.45 | |
| Selfridges | 17.89 | |
| Waitrose | 17.14 | |
| Eurostar | 15.90 | |
| Amazon Music | 15.62 | |
| Akai | 14.57 | |
| Pioneer | 13.99 | |
| All Saints | 13.27 | |
| Easyjet | 11.40 | |
| Sainsbury's | 10.63 | |
| Atmos | 10.59 | |
| Qantas | 10.11 | |
| SoundCloud | 9.93 | |
| Carlsberg | 9.74 | |
| Fred Perry | 9.71 | |
| Barbour | 9.16 | |
| Vivienne Westwood | 8.37 | |
| Spotify Music | 8.33 | |
| BBC | 7.91 | |
| Guinness | 7.82 | |
| Pro Tools | 7.53 | |
| Stone Island | 7.50 | |
| Acne Studios | 7.18 | |
| Tesco | 7.07 | |
| New Line Cinema | 6.72 | |
| Harrods | 5.99 | |
| ASOS | 5.91 | |
| Kodak | 5.78 | |
| Coachella | 5.63 | |
| Dr. Martens | 5.40 | |
| Showtime | 5.39 | |
| Aperol | 5.26 | |
| Beats Electronics | 5.19 | |
| Kickstarter | 5.15 | |
| Topshop | 4.79 | |
| Miu Miu | 4.55 | |
| Stüssy | 4.54 | |
| Tomorrowland | 4.04 | |
| Tinder | 3.54 | |
| Polaroid | 3.50 | |
| Carhartt | 3.49 | |
| Leica | 3.42 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















