JOY.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
60,458
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:25 UTC
Genres
Biography
Not just limited to her studio work, JOY. has showcased her talents on stage with sold-out Australian tours and high-profile support slots for artists like SZA, Kehlani, and Demi Lovato. Her multi-instrumental skills have impressed audiences at venues such as the O2 Arena, solidifying her reputation as a dynamic performer and attracting a growing fan base.
JOY. resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, AUSTRALIA, BRAZIL. The demographic is heavily female (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 9,401 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Coles, Live Nation, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,458 · Engagements 999 · Rate 1.7% Posts 52 · Views 9,401 · Avg Likes 983 · Avg Comments 68 · Avg Views 9,401 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 32% 13-17: 7% 35-44: 6% |
Largest: 18-24 (53%); next: 25-34 (32%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (24%) AUSTRALIA (19%) BRAZIL (5%) UNITED KINGDOM (4%) FRANCE (3%) |
Top regions: UNITED STATES (24%), AUSTRALIA (19%), BRAZIL (5%) |
| Platform Engagement | Instagram: 722 avg likes/post · Youtube: 9,401 avg views/post | Best reach: Youtube 9,401 avg views; best engagement: Instagram 722 avg likes |
Top Brand Affinities
Coles
Live Nation
Ableton
Akg
Vegemite
Fabletics
Qantas
MOOG
Sennheiser
Pioneer
Akai
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Coles | 23.43 | |
| Live Nation | 21.12 | |
| Ableton | 18.29 | |
| Akg | 16.86 | |
| Vegemite | 15.14 | |
| Fabletics | 14.77 | |
| Qantas | 14.62 | |
| MOOG | 14.04 | |
| Sennheiser | 13.72 | |
| Pioneer | 12.03 | |
| Akai | 11.77 | |
| Amazon Music | 11.62 | |
| Pro Tools | 10.88 | |
| Woolworths | 10.75 | |
| Zimmermann | 10.30 | |
| Acne Studios | 9.89 | |
| Kmart | 9.20 | |
| Atmos | 8.15 | |
| SoundCloud | 7.50 | |
| JACQUEMUS | 6.51 | |
| Coachella | 6.28 | |
| Spotify Music | 6.19 | |
| Sunnies Studios | 5.86 | |
| Beats Electronics | 5.30 | |
| iHeartRadio Music Awards | 4.68 | |
| NBC | 4.32 | |
| ASOS | 4.08 | |
| Coach | 4.08 | |
| BALMAIN | 4.07 | |
| MTV | 3.95 | |
| Emporium | 3.93 | |
| Holden | 3.72 | |
| Kodak | 3.68 | |
| UberEATS | 3.55 | |
| ABC | 3.38 | |
| Showtime | 3.37 | |
| Paramount Pictures | 3.22 | |
| Leica | 3.22 | |
| Hennessy | 3.21 | |
| Tinder | 3.17 | |
| Kylie Cosmetics | 3.01 | |
| Aperol | 3.00 | |
| Polaroid | 2.99 | |
| Urban Outfitters | 2.94 | |
| Abercrombie & Fitch | 2.81 | |
| Stüssy | 2.74 | |
| Dr. Martens | 2.73 | |
| Carhartt | 2.61 | |
| Lollapalooza | 2.59 | |
| Fenty beauty | 2.56 |
Official Profiles
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LoginArtist: JOY.
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
