Jota Quest Brand Affinity ranks highest OSGEMEOS at 39.10% . Very Strong. Score DMDB 59.88% | Fanbase 56.26%

Jota Quest — pop artist from BR.

Formed in the 1990s in the vibrant pop-rock scene of Belo Horizonte, Brazil, Jota Quest released their independent album "J.Quest" in 1995, leading to a record…

Jota Quest

Recognizable

Country: BR | Artist ID: 11e81bbd-eb88-efc4-80c6-a0369fe50396

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Genres

poppoprockbrazilian rockrock nacional brasileiropop rock brasileirorock mineirorockpop rocklatinsertanejosertanejo universitariompb

Influential: 59.88% Fanbase: 56.26% Trending: 61.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 39.10% • Very Strong

As of 2025-09-09

2,803,723

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.88% | Fanbase 56.26% | Trending 61.69% | CAREER STAGE: MAINSTREAM

Biography

Formed in the 1990s in the vibrant pop-rock scene of Belo Horizonte, Brazil, Jota Quest released their independent album "J.Quest" in 1995, leading to a record deal with Sony Music. Over the years, they have released 10 studio albums, 5 live recordings, 1 Latino album, and an acoustic audiovisual project, with sales exceeding 7 million physical units and 1 billion views, plays, and downloads.

Maintaining their original lineup of PJ, Paulinho Fonseca, Marco Túlio, Márcio Buzelin, and Rogério Flausino, Jota Quest has earned two Latin Grammy Awards and collaborated with a diverse range of artists, including Milton Nascimento, Nile Rodgers, Roberto Carlos, and Anitta. Currently on their "JOTA25 - De Volta ao Novo" tour celebrating 25 years of success, the band recently released their 10th studio album, "De Volta ao Novo - Volume 1."

Report Date: 2025-09-09

Jota Quest speaks to 25-34 & 18-24 audiences with measurable traction in BRAZIL, UNITED STATES, PORTUGAL. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (5,211 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near OSGEMEOS, Bauducco, ChilliBeans, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jota Quest score 0.13% — Low bucket.

Brand: OSGEMEOSBrand: BauduccoBrand: ChilliBeans

Followers:2,803,723

Engagements:3,747

Rate:0.1%

Posts:2,304

Avg Likes:3,699

Avg Comments:323

Avg Views:9,011

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,803,723 · Engagements 3,747 · Rate 0.1% Posts 2,304 · Views 9,011 · Avg Likes 3,699 · Avg Comments 323 · Avg Views 9,011	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 32% 35-44: 19% 45-64: 10%	Largest: 25-34 (37%); next: 18-24 (32%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) PORTUGAL (1%) ARGENTINA (0%) SPAIN (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 3,071 avg likes/post · Tiktok: 5,211 avg views/post · Youtube: 3,800 avg views/post	Best reach: Tiktok 5,211 avg views; best engagement: Instagram 3,071 avg likes

Top Brand Affinities

OSGEMEOS

Score: 39.10

Bauducco

Score: 29.09

ChilliBeans

Score: 21.22

Citi

Score: 19.18

Cacau Show

Score: 14.81

Banco Bradesco

Score: 13.28

Itaipava

Score: 12.18

Boticario

Score: 10.72

AstraZeneca

Score: 10.48

Riachuelo

Score: 9.88

Havaianas

Score: 7.28

Xerox

Score: 6.79

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		39.10
Bauducco		29.09
ChilliBeans		21.22
Citi		19.18
Cacau Show		14.81
Banco Bradesco		13.28
Itaipava		12.18
Boticario		10.72
AstraZeneca		10.48
Riachuelo		9.88
Havaianas		7.28
Xerox		6.79
Amstel		5.36
Pfizer		5.31
Heineken		5.17
Eudora		4.94
Catupiry		4.56
Moda Praia		4.52
Mary Kay		4.50
Lollapalooza		3.93
Lindt		3.91
Uber		3.55
Budweiser		3.01
Guinness		2.81
Avon		2.65
NBC		2.54
MTV		2.45
Spotify Music		2.14
Aperol		2.08
Ferrero		1.88
Pixar		1.88
Renault		1.71
KitKat		1.70
McLaren		1.70
Warner Bros		1.40
Coca-Cola		1.40
Fiat		1.39
DC Entertainment		1.32
Cadillac		1.32
Microsoft		1.29
Guess		1.29
Netflix		1.24
Pandora		1.20
Nutella		1.18
UFC		1.15
shein		1.13
Airbnb		1.13
musical.ly		1.11
SheInside		1.10
FIFA		1.04