Joss Stone Brand Affinity ranks highest Marks & Spencer at 9.03% . Very Strong. Score DMDB 64.06% | Fanbase 55.30%

Joss Stone — pop artist from GB.

Joss Stone, born Joscelyn Eve Stoker in 1987, emerged as a prominent British singer known for her soulful voice and affinity for vintage soul music. Her debut…

Joss Stone

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bcd-0bf9-24b8-ad63-a0369fe50396

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Genres

poppopr&b, funk & soulneo soulbritish soulcontemporary r&bsoulrockpop rock

Influential: 64.06% Fanbase: 55.30% Trending: 68.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Marks & Spencer • 9.03% • Very Strong

As of 2025-09-09

1,379,989

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.06% | Fanbase 55.30% | Trending 68.44% | CAREER STAGE: MAINSTREAM

Biography

Joss Stone, born Joscelyn Eve Stoker in 1987, emerged as a prominent British singer known for her soulful voice and affinity for vintage soul music. Her debut album, The Soul Sessions (2003), garnered international success, followed by the chart-topping Mind, Body & Soul (2004) which earned Grammy nominations and BRIT Awards. Stone's career continued with albums like Introducing Joss Stone (2007) and The Soul Sessions, Vol. 2 (2012), showcasing her diverse musical abilities and collaborations with artists such as Betty Wright and John Legend.

Stone's musical journey began at a young age, winning a BBC singing competition at 14 and securing a record deal with S-Curve label. She ventured into songwriting and acting, releasing albums like Colour Me Free! (2009) and LP1 (2011) before founding her own label, Stone'd Records. With a mix of soul, R&B, and pop influences, Stone's later works like Water for Your Soul (2015) and Never Forget My Love (2021) continued to showcase her versatile talent and enduring presence in the music industry.

Report Date: 2025-09-09

Joss Stone converts attention from 25-34 & 18-24 audiences across BRAZIL, UNITED STATES, ARGENTINA. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 6,965 avg views per post, with supportive conversation on Instagram. Shared audience with Marks & Spencer, Sennheiser, Next underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joss Stone score 0.27% — Low bucket.

Brand: Marks & SpencerBrand: SennheiserBrand: Next

Followers:1,379,989

Engagements:3,734

Rate:0.3%

Posts:2,752

Avg Likes:3,702

Avg Comments:120

Avg Views:8,851

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,379,989 · Engagements 3,734 · Rate 0.3% Posts 2,752 · Views 8,851 · Avg Likes 3,702 · Avg Comments 120 · Avg Views 8,851	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 30% 35-44: 17% 45-64: 10%	Largest: 25-34 (40%); next: 18-24 (30%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	BRAZIL (17%) UNITED STATES (16%) ARGENTINA (6%) FRANCE (5%) UNITED KINGDOM (5%)	Top regions: BRAZIL (17%), UNITED STATES (16%), ARGENTINA (6%)
Platform Engagement	Instagram: 3,403 avg likes/post · Tiktok: 6,965 avg views/post · Youtube: 1,886 avg views/post	Best reach: Tiktok 6,965 avg views; best engagement: Instagram 3,403 avg likes

Top Brand Affinities

Marks & Spencer

Score: 9.03

Sennheiser

Score: 8.55

Score: 7.34

Lollapalooza

Score: 5.65

NBC

Score: 5.39

Movistar

Score: 4.59

Ableton

Score: 4.51

Itaipava

Score: 4.14

Pfizer

Score: 3.54

Cafecito

Score: 3.52

Spotify Music

Score: 3.41

Heineken

Score: 2.77

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Top Brand Affinities

Brand	Category	Score
Marks & Spencer		9.03
Sennheiser		8.55
Next		7.34
Lollapalooza		5.65
NBC		5.39
Movistar		4.59
Ableton		4.51
Itaipava		4.14
Pfizer		3.54
Cafecito		3.52
Spotify Music		3.41
Heineken		2.77
Guinness		2.65
ASOS		2.58
MTV		2.56
Tesco		2.49
Primark		2.41
Sunnies Studios		2.29
Paramount Pictures		2.11
Dr. Martens		2.02
Cadillac		1.99
Fenty beauty		1.99
AMC		1.97
Polaroid		1.94
Lush		1.93
LEGOLAND		1.93
BBC		1.90
HBO		1.85
musical.ly		1.85
Tinder		1.83
Beats Electronics		1.80
Jack Daniels		1.79
Showtime		1.70
Aperol		1.68
Budweiser		1.67
Vogue		1.65
SoundCloud		1.61
Pixar		1.59
Bellagio		1.53
Costco		1.53
Harley-Davidson		1.52
Star Wars		1.48
GoPro		1.47
Bentley		1.46
Lego		1.45
Universal		1.45
The Olympic Games		1.44
Netflix		1.38
Fujifilm		1.35
Coachella		1.35