Joss Favela Brand Affinity ranks highest Univision at 77.99% . Very Strong. Score DMDB 64.58% | Fanbase 44.76%

Joss Favela — latin artist from MX.

Joss Favela is a two-time Latin GRAMMY nominated Regional Mexican artist and composer whose songs have gained popularity among fans of the genre. His…

Joss Favela

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bbf-ad60-6338-ac06-a0369fe50396

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Genres

latinnuevo regional mexicanobandacorridoregional mexicanlatinregional mexican music

Influential: 64.58% Fanbase: 44.76% Trending: 74.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 77.99% • Very Strong

As of 2025-09-09

2,621,989

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.58% | Fanbase 44.76% | Trending 74.49% | CAREER STAGE: MAINSTREAM

Biography

Joss Favela is a two-time Latin GRAMMY nominated Regional Mexican artist and composer whose songs have gained popularity among fans of the genre. His compositions have been recorded and performed by notable artists such as Julión Álvarez, Alejandro Fernández, Banda El Recodo, and Gerardo Ortiz.

Starting to write music at the age of 12, Joss Favela received two Latin GRAMMY nominations in 2016 for Best New Artist and Best Norteño Album for his debut album "Hecho A Mano." He was also honored as the Songwriter of the Year by ASCAP in the same year, becoming the youngest recipient of this award. Joss Favela's achievements highlight his significant contribution to the contemporary Regional Mexican music scene.

Report Date: 2025-09-09

Joss Favela connects with 18-24 & 25-34 audiences and shows durable traction across MEXICO, UNITED STATES, COLOMBIA. With a heavily female (56%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 27,700 avg views per post; Instagram adds dependable engagement depth. Overlap with Univision, Aeromexico, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Joss Favela moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joss Favela score 0.45% — Low bucket.

Brand: UnivisionBrand: AeromexicoBrand: Amazon Music

Followers:2,621,989

Engagements:11,765

Rate:0.4%

Posts:469

Avg Likes:11,540

Avg Comments:152

Avg Views:30,010

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,621,989 · Engagements 11,765 · Rate 0.4% Posts 469 · Views 30,010 · Avg Likes 11,540 · Avg Comments 152 · Avg Views 30,010	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	MEXICO (50%) UNITED STATES (20%) COLOMBIA (9%) ECUADOR (3%) GUATEMALA (2%)	Top regions: MEXICO (50%), UNITED STATES (20%), COLOMBIA (9%)
Platform Engagement	Instagram: 8,523 avg likes/post · Tiktok: 27,700 avg views/post · Youtube: 2,310 avg views/post	Best reach: Tiktok 27,700 avg views; best engagement: Instagram 8,523 avg likes

Top Brand Affinities

Univision

Score: 77.99

Aeromexico

Score: 31.24

Amazon Music

Score: 12.58

Movistar

Score: 12.12

Cafecito

Score: 7.43

Milani Cosmetics

Score: 6.34

Suavecito

Score: 6.17

BH Cosmetics

Score: 4.80

American Airlines

Score: 4.72

Colgate

Score: 3.78

FashionNova

Score: 3.74

shein

Score: 3.57

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Top Brand Affinities

Brand	Category	Score
Univision		77.99
Aeromexico		31.24
Amazon Music		12.58
Movistar		12.12
Cafecito		7.43
Milani Cosmetics		6.34
Suavecito		6.17
BH Cosmetics		4.80
American Airlines		4.72
Colgate		3.78
FashionNova		3.74
shein		3.57
Tarte Cosmetics		3.30
Spotify Music		3.16
Benefit Cosmetics		3.14
Mary Kay		3.12
Anastasia Beverly Hills		2.96
SheInside		2.93
Forever 21		2.41
Hollister Co		2.35
Dodge		2.14
Nickelodeon		2.13
Too Faced Cosmetics		2.12
Los Angeles Lakers		2.09
Pandora		2.08
Paramount Pictures		2.07
Coachella		2.06
Michael Kors		2.03
Chevrolet		2.02
Bellagio		1.99
Cartier		1.81
Versace		1.75
NYX Cosmetics		1.73
Walmart		1.67
Urban Decay Cosmetics		1.62
Herbalife		1.59
Gymshark		1.57
Guess		1.57
Target		1.55
New Balance		1.50
Pepsi		1.45
Bershka		1.44
Microsoft		1.33
L'Oréal Paris		1.33
Sephora		1.32
Walt Disney		1.30
Huda Beauty		1.30
NFL		1.29
Maybelline		1.28
Calvin Klein		1.26