Joshwa (UK)

Joshwa (UK) — electronic artist from GB.

Joshwa is a rising star in the UK House scene, known for his dynamic sound and impressive collaborations with key figures in the industry. His music pushes…

Influence: 50.91% Fanbase: 25.54% Trending: 63.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 146.47% • Very Strong

As of 2025-09-21

58,506

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:06:54 UTC

Genres

electronicdeep groove housedanceuk tech house

Biography

Joshwa is a rising star in the UK House scene, known for his dynamic sound and impressive collaborations with key figures in the industry. His music pushes boundaries and sets new standards for the UK House sound, gaining recognition both locally and internationally. Joshwa's distinct style leaves a lasting impression on listeners as he represents the UK House sound on a global scale.

Top Brand Affinities

Report Date: 2025-09-21

Joshwa (UK) speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, BRAZIL. Composition is heavily male (61%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,377 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Pioneer, Mixcloud, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joshwa (UK) score 1.42% — Moderate bucket.

Brand: PioneerBrand: MixcloudBrand: Ableton

Followers:58,506

Engagements:833

Rate:1.4%

Posts:634

Avg Likes:817

Avg Comments:45

Avg Views:1,377

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,506 · Engagements 833 · Rate 1.4% Posts 634 · Views 1,377 · Avg Likes 817 · Avg Comments 45 · Avg Views 1,377	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 34% 13-17: 5% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (34%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED KINGDOM (53%) UNITED STATES (22%) BRAZIL (9%) AUSTRALIA (5%) NETHERLANDS (2%)	Top regions: UNITED KINGDOM (53%), UNITED STATES (22%), BRAZIL (9%)
Platform Engagement	Instagram: 691 avg likes/post · Tiktok: 1,377 avg views/post	Best reach: Tiktok 1,377 avg views; best engagement: Instagram 691 avg likes

Top Brand Affinities

Pioneer

Score: 146.47

Mixcloud

Score: 142.21

Ableton

Score: 65.00

iHeartRaves

Score: 62.66

Trancefamily

Score: 38.88

SoundCloud

Score: 36.21

Amazon Music

Score: 30.65

Tomorrowland

Score: 26.35

Sennheiser

Score: 24.24

MOOG

Score: 22.72

SUSHISAMBA

Score: 17.95

Akai

Score: 15.85

Brand	Category	Score
Pioneer		146.47
Mixcloud		142.21
Ableton		65.00
iHeartRaves		62.66
Trancefamily		38.88
SoundCloud		36.21
Amazon Music		30.65
Tomorrowland		26.35
Sennheiser		24.24
MOOG		22.72
SUSHISAMBA		17.95
Akai		15.85
Vauxhall		14.21
All Saints		12.51
Spotify Music		12.12
Coachella		10.60
Beats Electronics		8.24
Grey Goose		7.92
Pro Tools		7.39
Stüssy		7.29
Carlsberg		7.05
Lollapalooza		6.07
American Airlines		5.83
Smirnoff		4.43
iHeartRadio Music Awards		4.30
Monster Beverage		3.43
Summit Entertainment		3.42
BBC		2.88
Red Bull		2.87
Urban Outfitters		2.80
Aperol		2.77
ASOS		2.64
Guinness		2.56
Emporium		2.43
MTV		2.36
Sunnies Studios		2.33
Heineken		2.30
Kodak		2.10
Budweiser		2.03
Supreme		1.80
Guess		1.77
New Balance		1.72
Oakley		1.69
FashionNova		1.65
shein		1.64
The North Face		1.63
GoPro		1.62
musical.ly		1.54
Gymshark		1.49
Crocs		1.49