Joshua Ray Walker
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
37,264
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:29 UTC
Genres
Biography
Joshua Ray Walker indexes high with fans in the 25-34 range in UNITED STATES, CANADA, NORWAY. The skew is heavily male (67%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 635 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Miller Lite, Ampeg, Ariat, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Joshua Ray Walker when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,264 · Engagements 635 · Rate 1.7% Posts 555 · Views 0 · Avg Likes 635 · Avg Comments 16 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 35-44: 31% 45-64: 17% 18-24: 13% |
Largest: 25-34 (38%); next: 35-44 (31%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (90%) CANADA (2%) NORWAY (2%) SWEDEN (1%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (90%), CANADA (2%), NORWAY (2%) |
| Platform Engagement | Instagram: 635 avg likes/post | best engagement: Instagram 635 avg likes |
Top Brand Affinities
Miller Lite
Ampeg
Ariat
Live Nation
Coors
Houston Livestock Show and Rodeo
Amazon Music
Barstool Sports
Jim Beam
Dr Pepper
Kroger
Bud Light
| Brand | Category | Score |
|---|---|---|
| Miller Lite | 41.31 | |
| Ampeg | 30.16 | |
| Ariat | 23.65 | |
| Live Nation | 20.09 | |
| Coors | 19.36 | |
| Houston Livestock Show and Rodeo | 18.46 | |
| Amazon Music | 13.24 | |
| Barstool Sports | 11.18 | |
| Jim Beam | 11.13 | |
| Dr Pepper | 11.03 | |
| Kroger | 9.85 | |
| Bud Light | 8.95 | |
| Pro Tools | 8.31 | |
| Jameson | 8.16 | |
| Carhartt | 7.84 | |
| Cadillac | 7.66 | |
| Busch | 7.65 | |
| Margaritaville | 7.42 | |
| Verizon | 7.15 | |
| Pilsner Urquell | 7.14 | |
| Bonneville | 7.04 | |
| Spotify Music | 7.04 | |
| Budweiser | 6.93 | |
| Kickstarter | 6.55 | |
| Paramount Pictures | 5.84 | |
| Free People | 5.78 | |
| NBC | 5.65 | |
| Harley-Davidson | 5.05 | |
| Pacific Northwest Wonderland | 4.79 | |
| Anthropologie | 4.66 | |
| Emporium | 4.53 | |
| Leica | 4.32 | |
| Taco Bell | 4.27 | |
| Nixon | 4.16 | |
| iHeartRadio Music Awards | 4.01 | |
| GMC | 3.96 | |
| Jack Daniels | 3.84 | |
| ESPN | 3.80 | |
| Hurley | 3.67 | |
| Holden | 3.54 | |
| NHL | 3.50 | |
| Airbnb | 3.48 | |
| Showtime | 3.41 | |
| Chevrolet | 3.31 | |
| WWE | 3.24 | |
| Gatorade | 3.21 | |
| Heinz | 3.20 | |
| Walmart | 3.19 | |
| Nickelodeon | 3.17 | |
| Guinness | 3.11 |
Official Profiles
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LoginArtist: Joshua Ray Walker
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-21 02:00 UTC | Outlaw Country Cruise 2026 | Norwegian Cruise Line | Miami, United States | — |
