Joshua Burnside

Joshua Burnside

Country: GB | Gender: male

Influence: 49.81% Fanbase: 20.42% Trending: 64.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 28.64% • Very Strong

As of 2025-09-09

19,150

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:15:14 UTC

Genres

americannew americanafolk & traditionalindie folkindie anthem-folksinger/songwriterirish singer-songwriter

Biography

Joshua Burnside, a folk singer, songwriter, and producer hailing from County Down, N. Ireland, has garnered acclaim for releases such as his NI Music Prize-winning debut EPHRATA and the highly praised Into the Depths of Hell. Based in Belfast, Burnside incorporates experimental recording techniques in his music, blending elements of Irish tradition with Rock, Indie, and Americana influences. His latest album, Teeth Of Time, is now available through Nettwerk Music Group.

Joshua Burnside Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Joshua Burnside converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, IRELAND. Audience shape is heavily male (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 833 avg views per post, with supportive conversation on Instagram. Shared audience with Akg, Ampeg, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Joshua Burnside score 1.34%Moderate bucket.
Brand: AkgBrand: AmpegBrand: MOOG
Followers:19,150
Engagements:256
Rate:1.3%
Posts:376
Views:1,396
Avg Likes:249
Avg Comments:5
Avg Views:1,396

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 19,150 · Engagements 256 · Rate 1.3%
Posts 376 · Views 1,396 · Avg Likes 249 · Avg Comments 5 · Avg Views 1,396
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 36%
35-44: 11%
45-64: 8%
Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED KINGDOM (35%)
UNITED STATES (19%)
IRELAND (13%)
CANADA (5%)
PORTUGAL (3%)
Top regions: UNITED KINGDOM (35%), UNITED STATES (19%), IRELAND (13%)
Platform Engagement Instagram: 194 avg likes/post · Tiktok: 833 avg views/post · Youtube: 563 avg views/post Best reach: Tiktok 833 avg views; best engagement: Instagram 194 avg likes

Top Brand Affinities

Akg
Score: 28.64
Ampeg
Score: 25.33
MOOG
Score: 24.26
Guinness
Score: 21.11
Pro Tools
Score: 17.14
Amazon Music
Score: 13.75
Jameson
Score: 13.71
Mixcloud
Score: 13.52
Aeropress
Score: 13.36
Ableton
Score: 12.86
Sennheiser
Score: 11.33
Spotify Music
Score: 10.68
Brand Category Score
Akg 28.64
Ampeg 25.33
MOOG 24.26
Guinness 21.11
Pro Tools 17.14
Amazon Music 13.75
Jameson 13.71
Mixcloud 13.52
Aeropress 13.36
Ableton 12.86
Sennheiser 11.33
Spotify Music 10.68
Tate Modern 9.70
Kickstarter 9.61
Tesco 9.50
Easyjet 9.15
BBC 8.97
Carlsberg 8.07
Marks & Spencer 8.00
Kodak 7.24
DeLorean Motor Company 7.19
Dr. Martens 5.64
Showtime 5.41
Ryanair 4.94
SoundCloud 4.64
Polaroid 4.58
Topshop 4.37
HBO 4.22
Fujifilm 4.14
Baileys 3.85
Airbnb 3.71
Olympus 3.59
Tinder 3.54
Primark 3.23
Carhartt 3.08
Emporium 3.07
Warner Bros 3.01
Leica 2.99
Aperol 2.93
ASOS 2.90
Lush 2.84
Cadbury 2.82
Hennessy 2.71
Beats Electronics 2.71
Urban Outfitters 2.71
Columbia Pictures 2.61
Pixar 2.53
Lollapalooza 2.36
Heineken 2.22
A Game of Tones 2.16

Official Profiles

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Artist: Joshua Burnside

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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