Josh Tatofi

Josh Tatofi — pop artist from US.

Josh Tatofi, an award-winning artist from Hawai'i, is a celebrated figure in the music industry. With his roots deeply embedded in the rich culture of the…

Influence: 52.64% Fanbase: 24.41% Trending: 66.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Melia • 97.57% • Very Strong

As of 2025-09-08

805,589

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:59:52 UTC

Genres

poppacific islands poppopmainstream popamericanjawaiianhawaiianothersworldwide

Biography

Josh Tatofi, an award-winning artist from Hawai'i, is a celebrated figure in the music industry. With his roots deeply embedded in the rich culture of the islands, Tatofi brings a unique perspective and sound to his music that resonates with audiences worldwide. His talent and passion for music have earned him recognition and success in the industry, making him a prominent and respected artist in Hawai'i and beyond. Welcome to the world of Josh Tatofi, where his music and artistry shine brightly.

Top Brand Affinities

Report Date: 2025-09-08

Josh Tatofi resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, NEW ZEALAND, AUSTRALIA. The demographic is female-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 4,453 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Melia, MamaBear, Costco maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Josh Tatofi score 0.30% — Low bucket.

Brand: MeliaBrand: MamaBearBrand: Costco

Followers:805,589

Engagements:2,414

Rate:0.3%

Posts:1,073

Avg Likes:2,371

Avg Comments:94

Avg Views:6,984

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 805,589 · Engagements 2,414 · Rate 0.3% Posts 1,073 · Views 6,984 · Avg Likes 2,371 · Avg Comments 94 · Avg Views 6,984	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 30% 35-44: 18% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (30%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (44%) NEW ZEALAND (11%) AUSTRALIA (10%) INDONESIA (6%) BRAZIL (4%)	Top regions: UNITED STATES (44%), NEW ZEALAND (11%), AUSTRALIA (10%)
Platform Engagement	Instagram: 1,946 avg likes/post · Tiktok: 4,453 avg views/post · Youtube: 2,531 avg views/post	Best reach: Tiktok 4,453 avg views; best engagement: Instagram 1,946 avg likes

Top Brand Affinities

Melia

Score: 97.57

MamaBear

Score: 9.42

Costco

Score: 9.02

Cheesecake Factory

Score: 8.20

Kmart

Score: 7.03

Vodafone

Score: 6.18

Four Seasons

Score: 5.12

Bud Light

Score: 4.54

Hilton

Score: 4.46

Hurley

Score: 3.97

Los Angeles Lakers

Score: 3.95

Shake Shack

Score: 3.87

Brand	Category	Score
Melia		97.57
MamaBear		9.42
Costco		9.02
Cheesecake Factory		8.20
Kmart		7.03
Vodafone		6.18
Four Seasons		5.12
Bud Light		4.54
Hilton		4.46
Hurley		3.97
Los Angeles Lakers		3.95
Shake Shack		3.87
NBC		3.87
NFL		3.58
Coors		3.57
Hennessy		3.45
NORDSTROM		3.39
Bellagio		3.38
Scion		3.20
ESPN		3.08
WWE		3.03
UFC		2.98
Walmart		2.87
Target		2.82
Sunnies Studios		2.76
LEGOLAND		2.67
Monster Beverage		2.65
Snoopy And The Peanuts Gang		2.45
Walt Disney		2.38
Lululemon Athletica		2.18
Fenty beauty		2.16
GoPro		2.00
Tiffany		2.00
Tiffany & Co		1.98
Forever 21		1.95
The Olympic Games		1.91
Heineken		1.90
Lexus		1.88
Jeep		1.87
shein		1.82
SoundCloud		1.80
FashionNova		1.76
Toyota		1.70
KFC		1.69
Paypal		1.68
Coachella		1.66
Universal		1.65
Under Armour		1.65
Pepsi		1.62
Spotify Music		1.62