Josh Abbott Band

Josh Abbott Band — country artist from US.

Since their formation in 2006 at Texas Tech University, Josh Abbott Band has become a staple in the Texas music scene, enduring various challenges together…

Influence: 61.79% Fanbase: 50.85% Trending: 67.27% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 70.95% • Very Strong

As of 2025-09-09

244,839

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:00:17 UTC

Genres

countrycountrycontemporary countrycountry roadtexas countryred dirtfolk & traditionalmodern country rock

Biography

Since their formation in 2006 at Texas Tech University, Josh Abbott Band has become a staple in the Texas music scene, enduring various challenges together such as personal losses and national tragedies. The band's relentless on-stage presence propelled them from a Texas-based act to a nationally recognized touring group with a loyal fanbase across the country. Their latest album, "The Highway Kind," produced by Marshall Altman and recorded at Sonic Ranch in El Paso, showcases lead singer Josh Abbott's transition from a seasoned road warrior to a devoted husband and father, reflecting a newfound sense of purpose and a collaborative songwriting approach embraced during a relocation to Nashville.

"The Highway Kind" follows the band's 2017 release, "Until My Voice Goes Out," marking a significant shift in Abbott's personal life and musical direction. The 10-track album not only captures Abbott's growth as a family man but also signifies a deeper sense of camaraderie within the band, marking it as their most authentic and collaborative recording experience to date. Embracing a more introspective and heartfelt approach, the album represents a new chapter for Josh Abbott Band, blending their signature country sound with a newfound sense of purpose and unity.

Top Brand Affinities

Report Date: 2025-09-09

Josh Abbott Band speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, NIGERIA, BRAZIL. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,246 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Houston Livestock Show and Rodeo, Ariat, Miller Lite, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Josh Abbott Band score 0.46% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: AriatBrand: Miller Lite

Followers:244,839

Engagements:1,137

Rate:0.5%

Posts:637

Avg Likes:1,126

Avg Comments:17

Avg Views:2,700

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 244,839 · Engagements 1,137 · Rate 0.5% Posts 637 · Views 2,700 · Avg Likes 1,126 · Avg Comments 17 · Avg Views 2,700	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 35% 35-44: 16% 45-64: 8%	Largest: 18-24 (38%); next: 25-34 (35%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (80%) NIGERIA (4%) BRAZIL (2%) CANADA (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (80%), NIGERIA (4%), BRAZIL (2%)
Platform Engagement	Instagram: 901 avg likes/post · Tiktok: 2,246 avg views/post · Youtube: 454 avg views/post	Best reach: Tiktok 2,246 avg views; best engagement: Instagram 901 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 70.95

Ariat

Score: 49.92

Miller Lite

Score: 31.72

RAM Trucks

Score: 26.88

Sherri Hill

Score: 20.59

Coors

Score: 16.27

Southwest Airlines

Score: 15.28

Peloton

Score: 14.77

Crown Royal

Score: 14.27

Dr Pepper

Score: 12.95

Bud Light

Score: 12.05

Margaritaville

Score: 11.84

Brand	Category	Score
Houston Livestock Show and Rodeo		70.95
Ariat		49.92
Miller Lite		31.72
RAM Trucks		26.88
Sherri Hill		20.59
Coors		16.27
Southwest Airlines		15.28
Peloton		14.77
Crown Royal		14.27
Dr Pepper		12.95
Bud Light		12.05
Margaritaville		11.84
Barstool Sports		11.09
Titleist		10.85
SeneGence		9.34
Chick-fil-A		8.87
Arbonne		8.49
Busch		7.91
Carhartt		7.63
Steve Madden		7.53
Influenster		6.84
Kroger		6.76
Target		6.48
Verizon		6.17
Gerber		5.94
OLD NAVY		5.50
Jameson		5.43
Gillette		5.34
GMC		5.13
Jeep		5.12
iHeartRadio Music Awards		5.00
Free People		4.88
NORDSTROM		4.80
The Home Depot		4.70
BarkBox		4.67
NBC		4.49
Cadillac		4.35
Taco Bell		4.27
Walmart		4.22
PetSmart		4.18
ESPN		4.04
Kate Spade		3.76
Showtime		3.73
American Eagle		3.54
Oakley		3.46
NFL		3.42
Budweiser		3.35
Gatorade		3.33
Dodge		3.31
Chevrolet		3.28