Joseph

Joseph — pop artist from US.

For nearly a decade, Oregon-bred indie-pop trio Joseph have channeled their deepest inner tensions into music that sparks a transformative shift in…

Influence: 55.87% Fanbase: 34.07% Trending: 66.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pacific Northwest Wonderland • 26.48% • Very Strong

As of 2025-09-08

106,540

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:52 UTC

Genres

popindie poppopalternativealternativehip-hop & raphip-hop/rapamericannew americanaelectronicdancelatinlatinbluesstomp and hollerfolk & traditionalindie folkfolk-pop

Biography

For nearly a decade, Oregon-bred indie-pop trio Joseph have channeled their deepest inner tensions into music that sparks a transformative shift in perspective. Their fourth studio album, The Sun, delves into the damaging forces that hinder self-truth, with a bold sound highlighting their mesmerizing harmonies and expanding possibilities for greater peace and self-reliance.

Following their cinematic pop hit Good Luck, Kid, Joseph's The Sun radiates new energy with each meticulously crafted track. Collaborating with renowned producers like Tucker Martine and Christian "Leggy" Langdon, the band takes a hands-on approach, turning complex concepts into catchy pop tunes that showcase their intimate storytelling.

Top Brand Affinities

Report Date: 2025-09-08

Joseph reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily female (62%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,453 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Pacific Northwest Wonderland, Madewell, Warby Parker suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joseph score 1.00% — Low bucket.

Brand: Pacific Northwest WonderlandBrand: MadewellBrand: Warby Parker

Followers:106,540

Engagements:1,063

Rate:1.0%

Posts:1,252

Avg Likes:1,047

Avg Comments:58

Avg Views:2,786

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 106,540 · Engagements 1,063 · Rate 1.0% Posts 1,252 · Views 2,786 · Avg Likes 1,047 · Avg Comments 58 · Avg Views 2,786	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 34% 35-44: 13% 45-64: 7%	Largest: 18-24 (41%); next: 25-34 (34%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (54%) UNITED KINGDOM (8%) BRAZIL (6%) CANADA (4%) FRANCE (3%)	Top regions: UNITED STATES (54%), UNITED KINGDOM (8%), BRAZIL (6%)
Platform Engagement	Instagram: 808 avg likes/post · Tiktok: 1,453 avg views/post · Youtube: 1,333 avg views/post	Best reach: Tiktok 1,453 avg views; best engagement: Instagram 808 avg likes

Top Brand Affinities

Pacific Northwest Wonderland

Score: 26.48

Madewell

Score: 24.33

Warby Parker

Score: 24.14

MOOG

Score: 16.21

bonappetitmag

Score: 15.81

Anthropologie

Score: 14.42

West Elm

Score: 13.63

Free People

Score: 11.45

Amazon Music

Score: 11.29

Kickstarter

Score: 9.78

J.Crew

Score: 8.28

Glossier

Score: 7.78

Brand	Category	Score
Pacific Northwest Wonderland		26.48
Madewell		24.33
Warby Parker		24.14
MOOG		16.21
bonappetitmag		15.81
Anthropologie		14.42
West Elm		13.63
Free People		11.45
Amazon Music		11.29
Kickstarter		9.78
J.Crew		8.28
Glossier		7.78
Delta		7.41
Kroger		7.11
Bonneville		7.00
Target		6.69
Showtime		6.53
Airbnb		6.40
Spotify Music		6.11
Coors		6.08
Paramount Pictures		5.97
Chick-fil-A		5.83
OLD NAVY		5.58
Ableton		5.40
HomeGoods		5.32
Urban Outfitters		5.31
Verizon		5.18
NORDSTROM		5.12
NBC		4.97
The Home Depot		4.78
Lululemon Athletica		4.40
Lollapalooza		4.26
Carhartt		4.08
Busch		4.03
Costco		4.02
Gillette		3.91
Coachella		3.75
Taco Bell		3.72
American Eagle		3.61
Polaroid		3.56
Chipotle Mexican Grill		3.54
Pfizer		3.49
Sunnies Studios		3.41
Gatorade		3.34
Kodak		3.28
Emporium		3.19
Guinness		3.15
Dr. Martens		2.97
WWE		2.83
The Olympic Games		2.79