José de Rico

José de Rico — pop artist from ES.

José Derico is a multi-platinum urban artist, known for his hit singles and dynamic performances. He can be found on Instagram (@josederico), Vevo…

Influence: 50.32% Fanbase: 28.10% Trending: 61.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 79.85% • Very Strong

As of 2025-09-08

260,853

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:28 UTC

Genres

popspanish poppopelectronicdanceelectro latinolatinlatinreggaeton

Biography

José Derico is a multi-platinum urban artist, known for his hit singles and dynamic performances. He can be found on Instagram (@josederico), Vevo (jdericovevo), Facebook (@josedericooficial), and X (@josederico), engaging with fans and sharing his latest music. Follow him for updates on his music career and upcoming projects.

Top Brand Affinities

Report Date: 2025-09-08

José de Rico converts attention from 18-24 & 25-34 audiences across SPAIN, MEXICO, INDIA. Audience shape is male-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 181,645 avg views per post, with supportive conversation on Youtube. Shared audience with Zumba Wear, El Corte Ingles, Parfois underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist José de Rico score 1.24% — Moderate bucket.

Brand: Zumba WearBrand: El Corte InglesBrand: Parfois

Followers:260,853

Engagements:3,239

Rate:1.2%

Posts:300

Avg Likes:3,214

Avg Comments:46

Avg Views:181,645

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 260,853 · Engagements 3,239 · Rate 1.2% Posts 300 · Views 181,645 · Avg Likes 3,214 · Avg Comments 46 · Avg Views 181,645	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 27% 13-17: 6% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	SPAIN (59%) MEXICO (7%) INDIA (4%) TüRKIYE (4%) IRAN (3%)	Top regions: SPAIN (59%), MEXICO (7%), INDIA (4%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 181,645 avg views/post	Best reach: Youtube 181,645 avg views; best engagement: Youtube 3,214 avg likes

Top Brand Affinities

Zumba Wear

Score: 79.85

El Corte Ingles

Score: 64.02

Parfois

Score: 45.52

TOUS

Score: 23.94

Intimissimi

Score: 18.78

Calzedonia

Score: 18.56

Oysho

Score: 17.76

Pull&Bear

Score: 16.27

Stradivarius

Score: 15.20

Massimo Dutti

Score: 12.02

shein

Score: 11.89

Amazon Music

Score: 10.74

Brand	Category	Score
Zumba Wear		79.85
El Corte Ingles		64.02
Parfois		45.52
TOUS		23.94
Intimissimi		18.78
Calzedonia		18.56
Oysho		17.76
Pull&Bear		16.27
Stradivarius		15.20
Massimo Dutti		12.02
shein		11.89
Amazon Music		10.74
Pioneer		6.66
Suavecito		6.30
Seat		6.13
Movistar		5.43
Loewe		4.94
Patek Philippe		4.60
Selfiegram		4.50
AliExpress		4.35
Kiko		3.72
Michael Kors		3.21
Carrefour		2.96
H&M		2.83
Dolce & Gabbana		2.79
VidaSana		2.78
Versace		2.68
Victoria's Secret		2.65
Tomorrowland		2.57
Levi's		2.57
Lacoste		2.49
Primark		2.44
ASOS		2.41
Tommy Hilfiger		2.37
Cafecito		2.35
Fendi		2.21
The North Face		2.21
Gymshark		2.18
FashionNova		2.07
New Balance		2.02
Polo Ralph Lauren		1.92
Balenciaga		1.92
Converse		1.90
L'Oréal Paris		1.83
Peugeot		1.71
Yves Saint Laurent		1.70
Armani		1.69
SWAROVSKI		1.68
Hollister Co		1.61
NYX Cosmetics		1.60