Jory Boy

Jory Boy — hip-hop & rap artist from PR.

Born in Puerto Rico in 1986, Fernando Sierra, known by his solo alias Jory Boy, is a musician who co-founded the reggaeton duo Nova y Jory. Moving to the…

Influence: 15.71% Fanbase: 47.13% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 20.60% • Very Strong

As of 2025-09-09

1,894,429

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:32 UTC

Genres

hip-hop & raptrap latinolatin hip hoplatinlatinreggaetonreggaeton flowperreourbano latino

Biography

Born in Puerto Rico in 1986, Fernando Sierra, known by his solo alias Jory Boy, is a musician who co-founded the reggaeton duo Nova y Jory. Moving to the United States at ten years old, he grew up in Camden, New Jersey, where he began his music career as a teenager. In 2003, he partnered with Fernando Gonzalez (Nova) to create music reflecting their shared experiences. Their collaboration led to the release of mixtapes and their debut album "Mucha Calidad" in 2011 before the duo disbanded in 2012. Since then, Jory Boy has pursued a solo career, releasing his first full-length album "Matando la Liga" in 2015 and following up with "Otra Liga" in 2016, featuring collaborations with artists like Ozuna and Maluma. Continuing to release singles, Jory Boy is set to release "Otra Liga 2" in mid-2018.

Top Brand Affinities

Report Date: 2025-09-09

Jory Boy is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, UNITED STATES, MEXICO. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (235,980 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to La Perla, Univision, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jory Boy score 0.54% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Amazon Music

Followers:1,894,429

Engagements:10,303

Rate:0.5%

Posts:432

Avg Likes:10,025

Avg Comments:376

Avg Views:235,980

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,894,429 · Engagements 10,303 · Rate 0.5% Posts 432 · Views 235,980 · Avg Likes 10,025 · Avg Comments 376 · Avg Views 235,980	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 29% 13-17: 6% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (29%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	COLOMBIA (15%) UNITED STATES (14%) MEXICO (10%) PERU (9%) ARGENTINA (9%)	Top regions: COLOMBIA (15%), UNITED STATES (14%), MEXICO (10%)
Platform Engagement	Instagram: 3,791 avg likes/post · Youtube: 235,980 avg views/post	Best reach: Youtube 235,980 avg views; best engagement: Youtube 6,234 avg likes

Top Brand Affinities

La Perla

Score: 20.60

Univision

Score: 17.82

Amazon Music

Score: 17.14

Pro Tools

Score: 11.26

Suavecito

Score: 11.10

Pioneer

Score: 10.99

Movistar

Score: 9.42

New Era

Score: 8.14

Andis

Score: 8.09

Barber Shop Connect

Score: 6.36

American Airlines

Score: 4.86

Amway

Score: 4.47

Brand	Category	Score
La Perla		20.60
Univision		17.82
Amazon Music		17.14
Pro Tools		11.26
Suavecito		11.10
Pioneer		10.99
Movistar		9.42
New Era		8.14
Andis		8.09
Barber Shop Connect		6.36
American Airlines		4.86
Amway		4.47
Acura		3.26
VidaSana		2.93
Hennessy		2.68
Tomorrowland		2.64
Timberland		2.59
Cafecito		2.58
Scion		2.46
Los Angeles Lakers		2.32
Spotify Music		2.22
NBA		2.15
Budweiser		2.12
Versace		2.03
Sprite		1.91
Bugatti		1.84
Guess		1.83
musical.ly		1.82
SoundCloud		1.80
Beats Electronics		1.78
Sneakerhead		1.77
Lexus		1.75
Suzuki		1.67
Lamborghini		1.65
UFC		1.64
Adidas		1.61
Supreme		1.59
Sony		1.58
Jaguar		1.57
Polo Ralph Lauren		1.56
Heineken		1.55
Reebok		1.54
New Balance		1.48
Fiat		1.42
Nike		1.40
FashionNova		1.40
FIFA		1.39
Universal		1.37
McLaren		1.32
Tommy Hilfiger		1.32