Jorja Smith Brand Affinity ranks highest Marni at 9.83% . Very Strong. Score DMDB 60.70% | Fanbase 66.47%

Jorja Smith — pop artist from GB.

Jorja Smith is an English R&B singer/songwriter known for her soulful, jazz-influenced music. She released her debut single "Blue Lights" in 2016, followed by…

Jorja Smith

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bca-404b-a2b6-9012-a0369fe50396

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Genres

poppopr&b, funk & soulr&balternative r&br&b/souluk contemporary r&b

Influential: 60.70% Fanbase: 66.47% Trending: 57.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Marni • 9.83% • Very Strong

As of 2025-09-09

6,103,363

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.70% | Fanbase 66.47% | Trending 57.81% | CAREER STAGE: MAINSTREAM

Biography

Jorja Smith is an English R&B singer/songwriter known for her soulful, jazz-influenced music. She released her debut single "Blue Lights" in 2016, followed by "A Prince" and "Where Did I Go?". In the same year, she released her debut EP, Project 11.

In 2017, Jorja Smith gained international recognition through her collaborations on Drake's project More Life, alongside artists such as Kanye West, Young Thug, 2 Chainz, and Travis Scott.

Report Date: 2025-09-09

Jorja Smith draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily female (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 262,850 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Marni, Selfridges, New Era makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jorja Smith score 2.29% — Strong bucket.

Brand: MarniBrand: SelfridgesBrand: New Era

Followers:6,103,363

Engagements:140,018

Rate:2.3%

Posts:308

Avg Likes:138,606

Avg Comments:784

Avg Views:274,458

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,103,363 · Engagements 140,018 · Rate 2.3% Posts 308 · Views 274,458 · Avg Likes 138,606 · Avg Comments 784 · Avg Views 274,458	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 7% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (10%) BRAZIL (7%) FRANCE (6%) NIGERIA (3%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (10%), BRAZIL (7%)
Platform Engagement	Instagram: 110,810 avg likes/post · Tiktok: 262,850 avg views/post · Youtube: 11,608 avg views/post	Best reach: Tiktok 262,850 avg views; best engagement: Instagram 110,810 avg likes

Top Brand Affinities

Marni

Score: 9.83

Selfridges

Score: 9.15

New Era

Score: 7.68

Glossier

Score: 7.57

ASOS

Score: 6.42

MISSGUIDED

Score: 6.24

boohoo

Score: 6.14

JACQUEMUS

Score: 6.12

Pioneer

Score: 5.88

Urban Outfitters

Score: 5.63

Vivienne Westwood

Score: 5.25

Steve Madden

Score: 5.22

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Top Brand Affinities

Brand	Category	Score
Marni		9.83
Selfridges		9.15
New Era		7.68
Glossier		7.57
ASOS		6.42
MISSGUIDED		6.24
boohoo		6.14
JACQUEMUS		6.12
Pioneer		5.88
Urban Outfitters		5.63
Vivienne Westwood		5.25
Steve Madden		5.22
Loewe		5.15
Ableton		5.03
SoundCloud		4.78
Fenty beauty		4.54
Coachella		4.37
Dr. Martens		4.37
Verizon		4.14
Hennessy		3.90
Lollapalooza		3.78
Topshop		3.72
Kodak		3.38
Colgate		3.31
Carhartt		3.31
FashionNova		3.24
Stüssy		3.24
BALMAIN		3.02
Lacoste		3.01
Beats Electronics		2.97
NARS Cosmetics		2.86
Spotify Music		2.84
Supreme		2.82
H&M		2.76
Forever 21		2.76
Versace		2.72
Polaroid		2.60
GAP		2.59
Sneakerhead		2.53
The North Face		2.52
Los Angeles Lakers		2.49
Fendi		2.36
New Balance		2.35
Aperol		2.22
shein		2.14
Sunnies Studios		2.12
Michael Kors		2.08
Calvin Klein		2.07
Zara		1.99
Primark		1.98