Jorge & Mateus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-02
37,223,039
Social Media Followers
As of 2025-10-02
00:00:00
Hours Airplay
2025-12-07 09:20:15 UTC
Genres
Biography
Jorge & Mateus resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, UNITED STATES, PORTUGAL. With a heavily female (56%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (95,100 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Citi, Ambev, Cacau Show makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,223,039 · Engagements 36,260 · Rate 0.1% Posts 8,740 · Views 133,245 · Avg Likes 35,842 · Avg Comments 613 · Avg Views 133,245 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 33% 35-44: 9% 13-17: 5% |
Largest: 18-24 (51%); next: 25-34 (33%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
BRAZIL (97%) UNITED STATES (1%) PORTUGAL (1%) ARGENTINA (0%) PARAGUAY (0%) |
Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (1%) |
| Platform Engagement | Instagram: 28,370 avg likes/post · Tiktok: 95,100 avg views/post · Youtube: 38,145 avg views/post | Best reach: Tiktok 95,100 avg views; best engagement: Instagram 28,370 avg likes |
Top Brand Affinities
Citi
Ambev
Cacau Show
Boticario
Riachuelo
Banco Bradesco
Eudora
Colcci
Sarar
Xerox
Itaipava
Moda Praia
| Brand | Category | Score |
|---|---|---|
| Citi | 25.42 | |
| Ambev | 13.86 | |
| Cacau Show | 13.55 | |
| Boticario | 11.36 | |
| Riachuelo | 10.84 | |
| Banco Bradesco | 10.61 | |
| Eudora | 10.22 | |
| Colcci | 10.17 | |
| Sarar | 9.89 | |
| Xerox | 9.63 | |
| Itaipava | 9.25 | |
| Moda Praia | 6.07 | |
| Mary Kay | 5.38 | |
| Heineken | 3.09 | |
| Uber | 2.88 | |
| Lollapalooza | 2.71 | |
| Mitsubishi | 2.02 | |
| Budweiser | 1.79 | |
| Pandora | 1.40 | |
| Nutella | 1.26 | |
| Renault | 1.24 | |
| SheInside | 1.17 | |
| shein | 1.12 | |
| Coca-Cola | 1.03 | |
| Ray-Ban | 1.02 | |
| Calvin Klein | 0.98 | |
| Volkswagen | 0.91 | |
| DC Entertainment | 0.88 | |
| Red Bull | 0.83 | |
| Chevrolet | 0.73 | |
| Honda | 0.70 | |
| Netflix | 0.63 | |
| Porsche | 0.59 | |
| Ferrari | 0.58 | |
| McDonald's | 0.54 | |
| MAC Cosmetics | 0.54 | |
| Toyota | 0.50 | |
| Walt Disney | 0.50 | |
| Zara | 0.44 | |
| GoPro | 0.42 | |
| Samsung Group | 0.42 | |
| Yamaha | 0.42 | |
| Mercedes-Benz | 0.41 | |
| Ford | 0.38 | |
| Adidas | 0.30 | |
| Spotify Music | 0.30 | |
| Amazon | 0.29 | |
| Travelgram | 0.29 | |
| BMW | 0.29 | |
| Canon | 0.29 |
Official Profiles
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LoginArtist: Jorge & Mateus
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Total Streams (2025-10-01)
Total: 14,063,747
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Jorge & Mateus | Paraná Expo | Maringá, Brazil | |
| 2025-12-28 20:00 UTC | Jorge & Mateus | P12 Parador Internacional | Florianópolis, Brazil |















