Jorge & Mateus Brand Affinity ranks highest Citi at 24.93% . Very Strong. Score DMDB 75.35% | Fanbase 78.74%

Jorge & Mateus — latin artist from BR.

Jorge e Mateus are a Brazilian sertanejo duo formed in 2005 in Itumbiara, Goiás, Brazil. The duo, consisting of Jorge Alves Barcelos (born August 27, 1982) and…

Jorge & Mateus

Superstar

Country: BR | Gender: male | Artist ID: 11e81bc6-6b4b-29ea-b9a8-a0369fe50396

Find Artist

Genres

latinsertanejosertanejo universitario

Influential: 75.35% Fanbase: 78.74% Trending: 73.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Citi • 24.93% • Very Strong

As of 2025-09-09

37,227,261

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.35% | Fanbase 78.74% | Trending 73.66% | CAREER STAGE: SUPERSTAR

Biography

Jorge e Mateus are a Brazilian sertanejo duo formed in 2005 in Itumbiara, Goiás, Brazil. The duo, consisting of Jorge Alves Barcelos (born August 27, 1982) and Mateus Pedro Liduário de Oliveira (born July 15, 1984), released their debut album Ao Vivo em Goiânia in 2007 under Universal Music. Their music gained wider recognition when the song "De Tanto Te Querer" was featured in the popular Rede Globo telenovela A Favorita. Subsequent albums included O Mundo é Tão Pequeno: Ao Vivo (2009), Ao Vivo Sem Cortes (2010), Hora É Agora: Ao Vivo em Jurerê (2012), and At the Royal Albert Hall (2013). In 2015, they released the studio album Os Anjos Cantam followed by the live album Como. Sempre Feito. Nunca (Ao Vivo) in 2016, which topped the charts in Brazil for ten weeks.

Report Date: 2025-09-09

Jorge & Mateus resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, FRANCE, PORTUGAL. With a heavily female (56%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (69,950 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Citi, Ambev, Cacau Show makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jorge & Mateus score 0.09% — Low bucket.

Brand: CitiBrand: AmbevBrand: Cacau Show

Followers:37,227,261

Engagements:35,287

Rate:0.1%

Posts:8,678

Avg Likes:34,962

Avg Comments:621

Avg Views:108,992

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,227,261 · Engagements 35,287 · Rate 0.1% Posts 8,678 · Views 108,992 · Avg Likes 34,962 · Avg Comments 621 · Avg Views 108,992	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	BRAZIL (97%) FRANCE (1%) PORTUGAL (1%) UNITED STATES (1%) PARAGUAY (0%)	Top regions: BRAZIL (97%), FRANCE (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 28,777 avg likes/post · Tiktok: 69,950 avg views/post · Youtube: 39,042 avg views/post	Best reach: Tiktok 69,950 avg views; best engagement: Instagram 28,777 avg likes

Top Brand Affinities

Citi

Score: 24.93

Ambev

Score: 13.80

Cacau Show

Score: 13.44

Eudora

Score: 11.88

Riachuelo

Score: 10.87

Boticario

Score: 10.42

Colcci

Score: 10.15

Itaipava

Score: 9.17

Xerox

Score: 7.47

Sarar

Score: 7.46

Moda Praia

Score: 6.22

Banco Bradesco

Score: 6.16

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Citi		24.93
Ambev		13.80
Cacau Show		13.44
Eudora		11.88
Riachuelo		10.87
Boticario		10.42
Colcci		10.15
Itaipava		9.17
Xerox		7.47
Sarar		7.46
Moda Praia		6.22
Banco Bradesco		6.16
Avon		5.03
BaByliss		4.84
Catupiry		4.57
Mary Kay		4.10
Uber		2.89
Heineken		2.36
Lollapalooza		2.23
shein		2.16
Mitsubishi		2.02
SheInside		1.96
Budweiser		1.65
Pandora		1.24
Ray-Ban		1.01
Red Bull		0.98
DC Entertainment		0.98
UFC		0.98
Calvin Klein		0.96
L'Oréal Paris		0.93
Nutella		0.85
Chevrolet		0.78
Honda		0.73
Coca-Cola		0.72
Volkswagen		0.63
MAC Cosmetics		0.62
Spotify Music		0.59
Marvel Entertainment		0.52
Netflix		0.52
Walt Disney		0.51
Porsche		0.50
Prada		0.50
Google		0.48
Toyota		0.44
Zara		0.43
McDonald's		0.43
Amazon		0.40
BMW		0.35
Yamaha		0.35
Mercedes-Benz		0.31