Jorge Drexler

Jorge Drexler — pop artist from UY.

Uruguayan singer/songwriter Jorge Drexler is known for his diverse sound that blends traditional Uruguayan music with samba, bossa nova, pop, jazz, and…

Influence: 60.68% Fanbase: 45.81% Trending: 68.11% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 14.23% • Very Strong

As of 2025-09-14

915,319

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 11:02:46 UTC

Genres

poplatin afrobeatpoprocklatin rockrock en espanolalternativelatin alternativeeuropeancantautorlatinnueva cancionother latin music

Biography

Uruguayan singer/songwriter Jorge Drexler is known for his diverse sound that blends traditional Uruguayan music with samba, bossa nova, pop, jazz, and electronic elements. His breakthrough came in 2004 with the Oscar-winning song "Al Otro Lado del Río" featured in The Motorcycle Diaries. Drexler's career has been marked by critical acclaim and Grammy nominations, with albums like 12 Segundos de Oscuridad and Bailar en la Cueva showcasing his introspective and experimental style. In 2022, he made his return with the album Tinta y Tiempo featuring collaborations with artists like Rubén Blades and Noga Erez.

Born in Uruguay in 1964, Drexler initially pursued a career in medicine before following his passion for music. After relocating to Spain in the mid-90s, he gained international recognition with albums like Vaivén and Eco, which featured the hit song "Al Otro Lado del Río." Drexler's exploration of the guitar's sonic possibilities led to the 2017 album Salvavidas de Hielo, which garnered critical acclaim and Grammy nominations. Throughout his career, Drexler has continued to push musical boundaries, culminating in his 2022 release, Tinta y Tiempo, showcasing his innovative collaborations and distinctive singer/songwriter style.

Top Brand Affinities

Report Date: 2025-09-14

Jorge Drexler is already in the conversation with 25-34 & 18-24 audiences in ARGENTINA, MEXICO, COLOMBIA. The audience is female-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (929,070 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Movistar, Alpargatas, Cafecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jorge Drexler score 1.73% — Moderate bucket.

Brand: MovistarBrand: AlpargatasBrand: Cafecito

Followers:915,319

Engagements:15,812

Rate:1.7%

Posts:1,032

Avg Likes:15,625

Avg Comments:402

Avg Views:929,070

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 915,319 · Engagements 15,812 · Rate 1.7% Posts 1,032 · Views 929,070 · Avg Likes 15,625 · Avg Comments 402 · Avg Views 929,070	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 39% 35-44: 12% 45-64: 5%	Largest: 25-34 (40%); next: 18-24 (39%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	ARGENTINA (22%) MEXICO (14%) COLOMBIA (12%) BRAZIL (8%) CHILE (8%)	Top regions: ARGENTINA (22%), MEXICO (14%), COLOMBIA (12%)
Platform Engagement	Instagram: 10,892 avg likes/post · Youtube: 929,070 avg views/post	Best reach: Youtube 929,070 avg views; best engagement: Instagram 10,892 avg likes

Top Brand Affinities

Movistar

Score: 14.23

Alpargatas

Score: 14.12

Cafecito

Score: 11.49

LATAM

Score: 11.10

Acroyoga

Score: 8.34

Pro Tools

Score: 8.25

Lollapalooza

Score: 7.37

Amazon Music

Score: 7.32

Suavecito

Score: 6.78

Riachuelo

Score: 6.62

Patek Philippe

Score: 5.34

Spotify Music

Score: 4.88

Brand	Category	Score
Movistar		14.23
Alpargatas		14.12
Cafecito		11.49
LATAM		11.10
Acroyoga		8.34
Pro Tools		8.25
Lollapalooza		7.37
Amazon Music		7.32
Suavecito		6.78
Riachuelo		6.62
Patek Philippe		5.34
Spotify Music		4.88
Campari		3.89
VidaSana		3.68
musical.ly		2.76
Kodak		2.43
Pantone Inc		2.32
Pepsi		1.75
HBO		1.70
Aperol		1.69
Netflix		1.55
Fujifilm		1.52
Heineken		1.45
Nikon		1.45
Warner Bros		1.39
National Geographic		1.39
Polaroid		1.37
Guess		1.34
Star Wars		1.32
Sony		1.32
Fiat		1.31
Pixar		1.30
Canon		1.29
Airbnb		1.29
Pandora		1.27
GoPro		1.25
Adobe		1.15
Lego		1.13
Beats Electronics		1.12
Coachella		1.10
Coca-Cola		1.01
Travelgram		0.99
L'Oréal Paris		0.94
DC Entertainment		0.92
Guinness		0.91
Amazon		0.90
Yamaha		0.86
FIFA		0.83
Walt Disney		0.82
Tesla Motors		0.82