Jordan Rakei

Jordan Rakei — r&b, funk & soul artist from AU.

Jordan Rakei, a GRAMMY-nominated multi-instrumentalist, vocalist, producer, and songwriter, has embarked on a diverse musical journey spanning five studio…

Influence: 61.45% Fanbase: 47.55% Trending: 68.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 49.37% • Very Strong

As of 2025-09-09

247,128

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:36:36 UTC

Genres

r&b, funk & soulindie soulalternative r&bindie r&br&b/soulneo r&bsoulcontemporary r&bneo souljazz & standardsindie jazz

Biography

Jordan Rakei, a GRAMMY-nominated multi-instrumentalist, vocalist, producer, and songwriter, has embarked on a diverse musical journey spanning five studio albums. His work delves into themes of emotional growth, personal evolution, and familial relationships. Rakei gained recognition in the soul, jazz, and electronic music scenes in London, where he self-released his debut album 'Cloak' before signing with Ninja Tune. He has since achieved significant milestones, including sold-out shows at Brixton Academy, over 1 billion streams, and being named the inaugural Artist In Residence at Abbey Road Studios.

In his latest album 'The Loop', released on May 10, 2024, through Decca Records and Verve Forecast, Jordan Rakei showcases his most cohesive and evolutionary work yet. Recorded at RAK Studios and self-produced, the album features intricate orchestral arrangements, mesmerizing choirs, and captivating beats. This new chapter in Rakei's career reflects profound personal changes and offers a narrative that navigates through darkness and positivity with a bold production style and an Odyssean-like journey.

Top Brand Affinities

Report Date: 2025-09-09

Jordan Rakei is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience is heavily male (68%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (6,052 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Mixcloud, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jordan Rakei score 0.86% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:247,128

Engagements:2,131

Rate:0.9%

Posts:462

Avg Likes:2,053

Avg Comments:49

Avg Views:10,566

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 247,128 · Engagements 2,131 · Rate 0.9% Posts 462 · Views 10,566 · Avg Likes 2,053 · Avg Comments 49 · Avg Views 10,566	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 41% 35-44: 10% 13-17: 4%	Largest: 25-34 (41%); next: 18-24 (41%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (20%) UNITED KINGDOM (10%) AUSTRALIA (5%) FRANCE (5%) BRAZIL (4%)	Top regions: UNITED STATES (20%), UNITED KINGDOM (10%), AUSTRALIA (5%)
Platform Engagement	Instagram: 1,207 avg likes/post · Tiktok: 6,052 avg views/post · Youtube: 4,514 avg views/post	Best reach: Tiktok 6,052 avg views; best engagement: Instagram 1,207 avg likes

Top Brand Affinities

MOOG

Score: 49.37

Mixcloud

Score: 34.83

Ableton

Score: 31.66

Akai

Score: 28.69

Akg

Score: 23.75

Ampeg

Score: 23.46

Pro Tools

Score: 14.60

Amazon Music

Score: 13.22

Sennheiser

Score: 12.50

SoundCloud

Score: 10.04

Beats Electronics

Score: 9.17

Tate Modern

Score: 9.17

Brand	Category	Score
MOOG		49.37
Mixcloud		34.83
Ableton		31.66
Akai		28.69
Akg		23.75
Ampeg		23.46
Pro Tools		14.60
Amazon Music		13.22
Sennheiser		12.50
SoundCloud		10.04
Beats Electronics		9.17
Tate Modern		9.17
Spotify Music		8.58
Pioneer		8.02
Kodak		5.38
Summit Entertainment		5.25
Coachella		4.93
Carhartt		4.44
Dr. Martens		4.40
ASOS		4.16
Fujifilm		4.12
NBC		3.99
Lollapalooza		3.80
Showtime		3.59
Urban Outfitters		3.30
Aperol		3.26
Paramount Pictures		3.25
Stüssy		3.14
Leica		3.09
Guinness		3.08
Olympus		3.07
Hennessy		3.05
Polaroid		3.01
BBC		2.95
Topshop		2.94
Airbnb		2.93
Emporium		2.63
Tesco		2.58
Sunnies Studios		2.49
MTV		2.36
Lululemon Athletica		2.33
Tinder		2.32
Yamaha		2.28
New Balance		2.19
A Game of Tones		2.17
Warner Bros		1.94
Lush		1.92
GoPro		1.82
Vans		1.79
Fenty beauty		1.76