Jony Brand Affinity ranks highest Intimissimi at 16.66% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Jony — pop artist from MY.

With a career spanning over two decades, Natalia Ivanova is a Russian singer-songwriter known for her emotive vocals and introspective lyrics. Born on May 15,…

Jony

Superstar

Country: MY | Gender: male | Artist ID: ae5843e8-c658-11e8-ab0d-549f35141000

Find Artist

Genres

poppoprussian popelectronicrussian dance

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Intimissimi • 16.66% • Very Strong

As of 2025-09-09

7,167,531

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

With a career spanning over two decades, Natalia Ivanova is a Russian singer-songwriter known for her emotive vocals and introspective lyrics. Born on May 15, 1980, in Moscow, Ivanova released her debut album in 2003, establishing herself as a prominent figure in the Russian music scene. Her music blends elements of pop, rock, and folk, resonating with a diverse audience.

Ivanova has garnered critical acclaim for her authentic songwriting and powerful live performances. Over the years, she has released multiple albums and singles, showcasing her versatility as an artist. With a loyal fan base both in Russia and internationally, Ivanova continues to evolve her sound and connect with listeners through her heartfelt music.

Report Date: 2025-09-09

Jony draws 18-24 & 25-34 audiences and holds attention in RUSSIA, UNITED STATES, INDIA. The skew is male-leaning (50%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 241,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Intimissimi, Faberlic, Kerastase makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jony score 1.32% — Moderate bucket.

Brand: IntimissimiBrand: FaberlicBrand: Kerastase

Followers:7,167,531

Engagements:94,340

Rate:1.3%

Posts:773

Avg Likes:91,791

Avg Comments:2,013

Avg Views:298,631

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,167,531 · Engagements 94,340 · Rate 1.3% Posts 773 · Views 298,631 · Avg Likes 91,791 · Avg Comments 2,013 · Avg Views 298,631	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 34% 13-17: 7% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	RUSSIA (23%) UNITED STATES (11%) INDIA (11%) UZBEKISTAN (10%) UKRAINE (5%)	Top regions: RUSSIA (23%), UNITED STATES (11%), INDIA (11%)
Platform Engagement	Instagram: 65,641 avg likes/post · Tiktok: 241,200 avg views/post · Youtube: 57,431 avg views/post	Best reach: Tiktok 241,200 avg views; best engagement: Instagram 65,641 avg likes

Top Brand Affinities

Intimissimi

Score: 16.66

Faberlic

Score: 8.21

Kerastase

Score: 7.90

Dyson

Score: 6.36

KARL LAGERFELD

Score: 6.09

Kiko

Score: 4.33

Pull&Bear

Score: 4.16

UFC

Score: 3.95

Stradivarius

Score: 3.39

Bulgari

Score: 3.06

Besiktas

Score: 2.95

TOM FORD

Score: 2.88

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Top Brand Affinities

Brand	Category	Score
Intimissimi		16.66
Faberlic		8.21
Kerastase		7.90
Dyson		6.36
KARL LAGERFELD		6.09
Kiko		4.33
Pull&Bear		4.16
UFC		3.95
Stradivarius		3.39
Bulgari		3.06
Besiktas		2.95
TOM FORD		2.88
Moschino		2.81
musical.ly		2.63
Puma		2.49
Dolce & Gabbana		2.26
Bershka		2.18
Fenty beauty		2.01
Cartier		1.88
H&M		1.75
Victoria's Secret		1.74
L'Oréal Paris		1.69
Mercedes-Benz		1.69
Michael Kors		1.62
BMW		1.61
Versace		1.53
Vogue		1.46
Bellagio		1.46
Huda Beauty		1.46
Zara		1.38
Lexus		1.38
Guess		1.37
shein		1.29
Christian Dior		1.23
Snapseed		1.22
Balenciaga		1.10
Porsche		1.10
NYX Cosmetics		1.07
Calvin Klein		1.05
Tesla Motors		0.97
Gucci		0.96
Louis Vuitton		0.94
MAC Cosmetics		0.90
Chanel		0.89
FIFA		0.85
Tommy Hilfiger		0.82
Rolex		0.79
Prada		0.75
Polaroid		0.72
Coca-Cola		0.69