Jonna Fraser
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
322,853
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:57 UTC
Genres
Biography
Jonna Fraser resonates with 18-24 & 25-34 audiences and sustains presence in NETHERLANDS, SURINAME, BELGIUM. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 75,900 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Hunkemoller, Hunkemöller, Kruidvat maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 322,853 · Engagements 11,418 · Rate 3.5% Posts 454 · Views 79,846 · Avg Likes 10,368 · Avg Comments 128 · Avg Views 79,846 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 33% 13-17: 7% 35-44: 4% |
Largest: 18-24 (53%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
NETHERLANDS (58%) SURINAME (23%) BELGIUM (13%) UNITED STATES (8%) FRANCE (4%) |
Top regions: NETHERLANDS (58%), SURINAME (23%), BELGIUM (13%) |
| Platform Engagement | Instagram: 4,912 avg likes/post · Tiktok: 75,900 avg views/post · Youtube: 3,946 avg views/post | Best reach: Tiktok 75,900 avg views; best engagement: Tiktok 5,415 avg likes |
Top Brand Affinities
Hunkemoller
Hunkemöller
Kruidvat
Efteling
Nakd
Albert Heijn
MOCO Museum
Hema
KLM
Amstel
Stone Island
Zalando
| Brand | Category | Score |
|---|---|---|
| Hunkemoller | 63.40 | |
| Hunkemöller | 63.38 | |
| Kruidvat | 63.01 | |
| Efteling | 56.11 | |
| Nakd | 37.99 | |
| Albert Heijn | 36.80 | |
| MOCO Museum | 24.54 | |
| Hema | 20.50 | |
| KLM | 16.57 | |
| Amstel | 15.88 | |
| Stone Island | 14.09 | |
| Zalando | 11.79 | |
| Dsquared | 10.06 | |
| River Island | 9.95 | |
| Moët & Chandon | 8.49 | |
| Pull&Bear | 7.98 | |
| Pioneer | 7.20 | |
| MISSGUIDED | 6.99 | |
| Stradivarius | 6.66 | |
| Primark | 6.52 | |
| Tomorrowland | 6.42 | |
| boohoo | 5.97 | |
| Bershka | 5.40 | |
| BALMAIN | 5.21 | |
| Bacardi | 5.14 | |
| Ableton | 4.96 | |
| Emporium | 4.64 | |
| Moncler | 4.63 | |
| H&M | 4.24 | |
| Beats Electronics | 4.19 | |
| Spotify Music | 4.03 | |
| Fila | 4.01 | |
| Christian Louboutin | 3.73 | |
| SoundCloud | 3.69 | |
| Kiko | 3.68 | |
| Hennessy | 3.59 | |
| AliExpress | 3.58 | |
| New Balance | 3.42 | |
| Dr. Martens | 3.35 | |
| Louis Vuitton | 3.34 | |
| KENZO | 3.33 | |
| Urban Outfitters | 3.32 | |
| Stüssy | 3.31 | |
| Topshop | 3.21 | |
| Carhartt | 2.99 | |
| ASOS | 2.86 | |
| Timberland | 2.84 | |
| Gymshark | 2.76 | |
| Rolex | 2.74 | |
| Tommy Hilfiger | 2.69 |
Official Profiles
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LoginArtist: Jonna Fraser
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 1,592,091
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,592,091 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 04:00 UTC | Jonna Fraser | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-02-03 04:00 UTC | Ronnie Flex, Lil’ Kleine, Jonna Fraser, Frenna, SFB, Idaly, KM, $hirak, Lijpe, Bokoesam, Jandro, Spanker, D-Double, Ares, Priceless, Afriki, Cartiez, Def Major, New Wave in Concert | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-02-04 04:00 UTC | Ronnie Flex, Lil’ Kleine, Jonna Fraser, Frenna, SFB, Idaly, KM, $hirak, Lil' Kleine, Lijpe, Bokoesam, Jandro, Spanker, D-Double, Ares, Priceless, Afriki, Cartiez, Def Major, New Wave in Concert | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-02-05 04:00 UTC | Ronnie Flex, Lil’ Kleine, Jonna Fraser, Frenna, SFB, Idaly, KM, $hirak, Lil' Kleine, Lijpe, Bokoesam, Jandro, Spanker, D-Double, Ares, Priceless, Afriki, Cartiez, Def Major, New Wave in Concert | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-02-06 04:00 UTC | Ronnie Flex, Lil’ Kleine, Jonna Fraser, Frenna, SFB, Idaly, KM, $hirak, Lijpe, Bokoesam, Jandro, Spanker, D-Double, Ares, Priceless, Afriki, Cartiez, Def Major, New Wave in Concert | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-02-07 04:00 UTC | Ronnie Flex, Lil’ Kleine, Jonna Fraser, Frenna, SFB, Idaly, KM, $hirak, Lil' Kleine, Lijpe, Bokoesam, Jandro, Spanker, D-Double, Ares, Priceless, Afriki, Cartiez, Def Major, New Wave in Concert | Ziggo Dome | Amsterdam, Netherlands |
