Jonita Gandhi Brand Affinity ranks highest OnePlus at 25.73% . Very Strong. Score DMDB 68.04% | Fanbase 53.18%

Jonita Gandhi — pop artist from CA.

Jonita Gandhi is a Canadian-Indian artist signed to 91 North Records, known for her diverse musical influences stemming from her upbringing in Toronto, Canada,…

Jonita Gandhi

Recognizable

Country: CA | Gender: female | Artist ID: 11e81bcc-d3f9-2748-92c8-a0369fe50396

Find Artist

Genres

popdesi popindian poppopasianfilmimodern bollywood

Influential: 68.04% Fanbase: 53.18% Trending: 75.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 25.73% • Very Strong

As of 2025-09-09

4,354,297

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.04% | Fanbase 53.18% | Trending 75.47% | CAREER STAGE: MAINSTREAM

Biography

Jonita Gandhi is a Canadian-Indian artist signed to 91 North Records, known for her diverse musical influences stemming from her upbringing in Toronto, Canada, and New Delhi, India. With a background in Bollywood films and a range of genres like Pop, R&B, and Dancehall, she has garnered a substantial following of 16 million monthly listeners. Since her Bollywood debut in 2013 with "Chennai Express," Jonita has collaborated with top music directors in India, solidifying her presence in the film and music industries.

Raised in a culturally rich environment, Jonita's musical journey reflects a blend of her Canadian and Indian heritage, showcasing her resilient determination and adaptability. Through her chart-topping hits and collaborations, she has navigated questions of musical identity, ultimately embracing the unity found in diversity.

Report Date: 2025-09-09

Jonita Gandhi stands out with 18-24 & 25-34 audiences across INDIA, BANGLADESH, UNITED STATES. The profile is heavily male (76%), and content lands hardest on Youtube, where posts average 48,743 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with OnePlus, Infosys, Sabyasachi Mukherjee, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Jonita Gandhi a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jonita Gandhi score 0.84% — Low bucket.

Brand: OnePlusBrand: InfosysBrand: Sabyasachi Mukherjee

Followers:4,354,297

Engagements:36,530

Rate:0.8%

Posts:3,504

Avg Likes:36,429

Avg Comments:172

Avg Views:74,043

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,354,297 · Engagements 36,530 · Rate 0.8% Posts 3,504 · Views 74,043 · Avg Likes 36,429 · Avg Comments 172 · Avg Views 74,043	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 40% 35-44: 5% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (40%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (68%) BANGLADESH (7%) UNITED STATES (5%) SRI LANKA (4%) PAKISTAN (3%)	Top regions: INDIA (68%), BANGLADESH (7%), UNITED STATES (5%)
Platform Engagement	Instagram: 34,531 avg likes/post · Tiktok: 25,300 avg views/post · Youtube: 48,743 avg views/post	Best reach: Youtube 48,743 avg views; best engagement: Instagram 34,531 avg likes

Top Brand Affinities

OnePlus

Score: 25.73

Infosys

Score: 16.08

Sabyasachi Mukherjee

Score: 13.89

Mahindra

Score: 8.73

Maruti

Score: 7.40

Bajaj

Score: 6.55

musical.ly

Score: 5.16

Snapseed

Score: 5.11

Selfiegram

Score: 4.84

Motorola

Score: 4.34

Genesis

Score: 3.84

Travelgram

Score: 3.66

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Top Brand Affinities

Brand	Category	Score
OnePlus		25.73
Infosys		16.08
Sabyasachi Mukherjee		13.89
Mahindra		8.73
Maruti		7.40
Bajaj		6.55
musical.ly		5.16
Snapseed		5.11
Selfiegram		4.84
Motorola		4.34
Genesis		3.84
Travelgram		3.66
KTM		3.60
National Geographic		3.38
Geocaching		3.18
Bacardi		3.10
Beats Electronics		3.06
Rolls-Royce		2.66
A Game of Tones		2.57
Pizza Hut		2.54
Nokia		2.42
Yamaha		2.41
Crocs		2.39
Canon		2.14
Ray-Ban		2.05
Nikon		1.97
Sony		1.97
Adobe		1.95
Xiaomi		1.76
KFC		1.73
Jaguar		1.68
Pizza Lover		1.63
Samsung Group		1.60
Ducati		1.57
Land Rover		1.55
Marvel Entertainment		1.54
Levi's		1.39
BBC		1.38
Spotify Music		1.36
FashionNova		1.32
FIFA		1.27
Apple		1.23
Harley-Davidson		1.23
Hyundai		1.21
HBO		1.21
Zara		1.19
H&M		1.18
The Olympic Games		1.15
Suzuki		1.14
Puma		1.13