Jonathan Roy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
705,445
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 12:14:35 UTC
Genres
Biography
With the release of "Waiting For A Call," the lead single from his upcoming 2024 album, Jonathan Roy teases a new chapter in his musical journey. Working closely with his band and a lineup of esteemed producers, including Tee and Stevie Aiello, Jonathan expresses excitement for fans to experience the distinctive essence of his latest work. The album reflects a collaborative effort that has been a special and transformative process for Jonathan and his team.
Jonathan Roy maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans heavily female (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 16,050 avg views per post; Instagram functions as the community touchpoint. Affinity with Tim Hortons, Air Canada, Chop-Chop makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 705,445 · Engagements 1,891 · Rate 0.3% Posts 1,755 · Views 20,308 · Avg Likes 1,760 · Avg Comments 85 · Avg Views 20,308 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 34% 35-44: 17% 45-64: 8% |
Largest: 25-34 (38%); next: 18-24 (34%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (10%) CANADA (7%) FRANCE (6%) MOROCCO (4%) |
Top regions: UNITED STATES (14%), BRAZIL (10%), CANADA (7%) |
| Platform Engagement | Instagram: 676 avg likes/post · Tiktok: 16,050 avg views/post · Youtube: 4,258 avg views/post | Best reach: Tiktok 16,050 avg views; best engagement: Instagram 676 avg likes |
Top Brand Affinities
Tim Hortons
Air Canada
Chop-Chop
Cartier
Arc'teryx
Arbonne
NHL
Bath & Body Works
Nespresso
Moët & Chandon
Carrefour
Iberostar Hotels & Resorts
| Brand | Category | Score |
|---|---|---|
| Tim Hortons | 25.06 | |
| Air Canada | 23.13 | |
| Chop-Chop | 17.02 | |
| Cartier | 16.96 | |
| Arc'teryx | 15.96 | |
| Arbonne | 12.22 | |
| NHL | 10.70 | |
| Bath & Body Works | 10.04 | |
| Nespresso | 9.30 | |
| Moët & Chandon | 6.69 | |
| Carrefour | 5.96 | |
| Iberostar Hotels & Resorts | 5.77 | |
| Lululemon Athletica | 5.56 | |
| Coors | 4.86 | |
| Babybump | 4.76 | |
| Budweiser | 4.72 | |
| Redken | 4.68 | |
| Levi's | 4.59 | |
| American Eagle | 4.48 | |
| Baileys | 4.43 | |
| The North Face | 4.40 | |
| Bud Light | 4.38 | |
| Elle Magazine | 4.27 | |
| Billabong | 4.23 | |
| OLD NAVY | 4.18 | |
| Lush | 3.80 | |
| Costco | 3.72 | |
| Michael Kors | 3.67 | |
| Urban Outfitters | 3.65 | |
| Sephora | 3.58 | |
| NBC | 3.41 | |
| Hilton | 3.36 | |
| H&M | 3.08 | |
| Oakley | 2.93 | |
| Martini | 2.81 | |
| Under Armour | 2.79 | |
| Olaplex | 2.70 | |
| Converse | 2.60 | |
| Guess | 2.56 | |
| Tarte Cosmetics | 2.34 | |
| Fujifilm | 2.33 | |
| L'Oréal Paris | 2.29 | |
| Calvin Klein | 2.28 | |
| Aperol | 2.16 | |
| Tinder | 2.15 | |
| Bellagio | 2.02 | |
| Dr. Martens | 2.02 | |
| Vans | 1.99 | |
| Ray-Ban | 1.95 | |
| Reebok | 1.91 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 670,831
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
420,954 | 62.75% |
| [+] |
|
197,913 | 29.50% |
| [+] |
|
42,380 | 6.32% |
| [+] |
|
9,584 | 1.43% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Jonathan Roy | THEATRE HECTOR-CHARLAND | L'Assomption, Canada | |
| 2025-12-13 03:00 UTC | Jonathan Roy | THEATRE HECTOR-CHARLAND | L'Assomption, Canada | |
| 2026-03-07 04:00 UTC | Jonathan Roy | Théâtre Manuvie | Brossard, Canada |















