Jonathan Groff

Jonathan Groff — soundtrack, stage & screen artist from US.

Jonathan Groff is a Grammy-winning, Tony-nominated actor and singer known for his work on Broadway, film, and TV. He starred in the original Broadway run of…

Influence: 63.41% Fanbase: 47.05% Trending: 71.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

HBO Max • 10.15% • Very Strong

As of 2025-09-09

152,758

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:28:29 UTC

Genres

soundtrack, stage & screenshow tunesamericanhollywood

Biography

Jonathan Groff is a Grammy-winning, Tony-nominated actor and singer known for his work on Broadway, film, and TV. He starred in the original Broadway run of "Spring Awakening" in 2006, earning his first Tony Award nomination. Groff has also made notable appearances on "Glee," voiced Kristoff in the film "Frozen," and contributed to the soundtrack. In 2016, he was featured on the Grammy-winning "Hamilton" soundtrack and collaborated with Lea Michele on a track for her 2019 holiday album, "Christmas in the City."

Top Brand Affinities

Report Date: 2025-09-09

Jonathan Groff connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, AUSTRALIA. With a heavily female (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,486 avg views per post; Instagram adds dependable engagement depth. Overlap with HBO Max, Barbie, Chick-fil-A highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Jonathan Groff moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jonathan Groff score 2.83% — Strong bucket.

Brand: HBO MaxBrand: BarbieBrand: Chick-fil-A

Followers:152,758

Engagements:4,324

Rate:2.8%

Posts:126

Avg Likes:4,324

Avg Comments:35

Avg Views:2,486

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 152,758 · Engagements 4,324 · Rate 2.8% Posts 126 · Views 2,486 · Avg Likes 4,324 · Avg Comments 35 · Avg Views 2,486	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 24% 13-17: 11% 35-44: 9%	Largest: 18-24 (51%); next: 25-34 (24%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (69%) UNITED KINGDOM (6%) AUSTRALIA (4%) ARGENTINA (3%) BRAZIL (2%)	Top regions: UNITED STATES (69%), UNITED KINGDOM (6%), AUSTRALIA (4%)
Platform Engagement	Instagram: 4,284 avg likes/post · Youtube: 2,486 avg views/post	Best reach: Youtube 2,486 avg views; best engagement: Instagram 4,284 avg likes

Top Brand Affinities

HBO Max

Score: 10.15

Barbie

Score: 6.62

Chick-fil-A

Score: 5.44

Summit Entertainment

Score: 4.65

NBC

Score: 4.16

ABC

Score: 3.96

Pfizer

Score: 3.85

Showtime

Score: 3.75

Verizon

Score: 3.75

Target

Score: 3.75

Pixar

Score: 3.53

TOM FORD

Score: 3.51

Brand	Category	Score
HBO Max		10.15
Barbie		6.62
Chick-fil-A		5.44
Summit Entertainment		4.65
NBC		4.16
ABC		3.96
Pfizer		3.85
Showtime		3.75
Verizon		3.75
Target		3.75
Pixar		3.53
TOM FORD		3.51
ASOS		3.45
Columbia Pictures		3.42
Abercrombie & Fitch		3.37
Urban Outfitters		3.07
Martini		3.04
Lush		2.93
Warner Bros		2.84
Paramount Pictures		2.78
Universal		2.77
Dolce & Gabbana		2.66
Walt Disney		2.66
Lollapalooza		2.65
MTV		2.59
Lululemon Athletica		2.49
HBO		2.43
Tinder		2.40
Aperol		2.40
Busch		2.35
Netflix		2.34
Star Wars		2.32
Pandora		2.29
Bellagio		2.27
Primark		2.26
BBC		2.26
Chrysler		2.21
Dr. Martens		2.18
Vogue		2.17
Lego		2.14
CBS		2.14
Marvel Entertainment		2.13
The Olympic Games		2.12
Sunnies Studios		2.10
Nickelodeon		2.10
Boeing		2.09
Walmart		2.07
Polaroid		2.06
Bershka		2.03
Guinness		2.02